Post-Cookie Growth Playbook: Turn First-Party Data into Lower CAC
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Post-Cookie Growth Playbook: Turn First-Party Data into Lower CAC
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Narrated by:
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About this listen
Episode Promise:
Cookies are fading, privacy rules are tightening, and CAC keeps climbing.
This episode gives you a concrete, first‑party/zero‑party data playbook to collect better signals, unify them without a big data team, activate profitable segments across email/SMS/paid, and measure real lift while staying compliant and protecting deliverability.
Topics Discussed:
Definitions that matter
The 4-stage growth framework: Collect, Unify, Activate, Measure
- Collect: High-quality first/zero-party data without tanking conversion
- Unify: Minimum viable data layer
- Activate: Lifecycle segmentation and paid media powered by first-party data
- Measure: Post-cookie attribution that leadership trusts
Quick game plan within the nwxt 30 days.
Risk controls and compliance
Red flags and quick fixes and other information for your D2C growth with AI.
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Connect with Leo:
- X: Leo Sadeq
- LinkedIn: Leo Sadeq
- 2X-5X your ROI in 90 days with our AI automation agency. Ascend AI
- DM me for any resources or checklists mentioned in the episode and Ill forward them your way.
Until next time :)
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