In the final episode of our How to Open a Salon in Toronto series, Nicole and Alicia dive into the exciting world of branding, marketing, and launch strategy. They unpack what it takes to build a magnetic brand, attract your dream clients, and design a marketing plan that works without overwhelming you. From choosing booking systems and creating content to planning a buzz-worthy grand opening, this episode covers the essentials of getting your salon noticed.

Along the way, you’ll learn how to:
✅ Define your brand identity and values
✅ Identify and market to your dream client
✅ Build a marketing plan that’s consistent, not constant
✅ Create content and visuals that build trust
✅ Launch your salon with confidence and visibility

This episode closes out our 6-part summer series on opening a salon in Toronto—but the lessons apply wherever you are. If you missed the earlier episodes, now’s the perfect time to go back and catch the full roadmap to salon ownership.

We’ll be back soon with Season 5, bringing you more authentic conversations, empowerment, and community in the beauty industry.

Find us on Instagram
@hello.positiveimage @nicole.manzer @aliciacreate

Email us any ideas, suggestions, or comments
hello.positiveimage@gmail.com

Work with Nicole
manzermethodcoaching@gmail.com

Work with Alicia
alicia.lumsden.to@gmail.com

In this episode, Nicole and Alicia break down why every salon owner needs a policy and procedure manual—and how to actually create one without overcomplicating things. From payroll and compensation basics to vacation rules, sick leave, and product commissions, they cover what to include so your team knows exactly what’s expected.

They discuss how clear policies not only protect you legally, but also empower your team, prevent misunderstandings, and keep your salon running smoothly without constant micromanagement. You’ll also learn practical tips for building your manual, introducing it to your team, and keeping it updated so it grows with your business.

If you’ve ever wondered how to set boundaries, avoid drama, and lead with confidence, this episode gives you the framework to get started.

Find us on Instagram
@hello.positiveimage @nicole.manzer @aliciacreate

Email us any ideas, suggestions, or comments
hello.positiveimage@gmail.com

Work with Nicole
manzermethodcoaching@gmail.com

Work with Alicia
alicia.lumsden.to@gmail.com

In this episode, Nicole and Alicia walk you through Realistic cost breakdowns for opening a salon in Toronto—from buildout to insurance, with tips on budgeting and surprise expenses

They’ll break down:

• The Big Categories – What You’ll Spend On
• Renovations & Buildout Costs
• Furniture, Equipment & Fixtures
• Licenses, Legal, Insurance & Admin
• Inventory, Branding & Other Start-up Costs
• Funding Your Salon
• Budgeting Advice + Surprise Costs
• Ongoing Monthly Costs You’ll Need to Budget For
• Tips to Stay Financially Sane

If you're planning to open a salon in Toronto, Ontario, this episode is your go-to guide—but it also serves as a helpful reference for salon owners anywhere. Please ensure you check with your local government for regional laws and procedures.

💡 Avoid expensive mistakes and set yourself up for success by setting a budget and a buffer.

• Use a spreadsheet to track every category of expense
• Add a 10–15% buffer for unexpected costs
• Prioritize insurance, electrical, plumbing, and legal support
• Look for used equipment—but invest in comfort and plumbing-related pieces
• Always ask for detailed quotes before committing to renos
• Startup Budget Template (Google Sheets) (you can create a branded one to share with listeners)
• Futurpreneur Startup Funding
• Women Entrepreneurs Ontario
• BDC Loan Programs

Find us on Instagram
@hello.positiveimage @nicole.manzer @aliciacreate

Email us any ideas, suggestions, or comments
hello.positiveimage@gmail.com

Work with Nicole
manzermethodcoaching@gmail.com

Work with Alicia
alicia.lumsden.to@gmail.com