In this episode of Founder's Club, host Dez DeCosta sits down with Manat Kaur, the innovative founder behind Ring Premier, a luxury concierge jewelry service located in New York City. Manat shares her inspiring journey, delving into how she broke barriers in the traditionally male-dominated jewelry industry and made a significant impact with her business. Tune in to discover Manat's entrepreneurial insights and her unique approach to revolutionizing the world of luxury jewelry.

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Manat's jewelry business journey @ 0:00

Manat launched Ring Premier in 2018 after seeing gaps in the engagement ring market while helping her sister. She gained early clients through word-of-mouth and has since expanded offerings while maintaining personalized service.

Expanding Ring Premier through new website and collections @ 5:18

Manat plans to launch an updated website this month featuring custom design tools and a new affordable ready-to-wear jewelry line. She also seeks impactful collaborations to engage diverse audiences.

Identifying gaps in the engagement ring market @ 8:00

Observing her sister's stressful engagement ring process inspired Manat to establish Ring Premier, offering customized designs and education without pressure. Referrals from satisfied clients fueled early growth.

Trends in lab-grown diamonds and sustainable jewelry @ 10:32

Manat sees demand growing for lab-grown diamonds' affordability and ethically-sourced production. Sustainable jewelry and vintage-inspired styles also appeal to today's consumers.

Creating meaningful moments for clients @ 17:35

One client's gift for her daughter fighting cancer reminded Manat why she entered this industry: to make a difference through sentimental pieces even with limited budgets.

Challenges as a young female entrepreneur @ 19:32

Manat faced skepticism as a woman in the male-dominated jewelry field. Gaining respect from vendors required persistence in establishing her expertise and vision for the company.

Marketing strategies and future plans @ 22:05

Manat leverages referrals and seeks impact through collaborations and an engaging social media presence. She looks forward to expanding accessible luxury with the new website and collections.

Visit https://ringpremier.com

Billy Jennings, Founder of AudEarn

• Billy started Audern to help artists, influencers and celebrities monetize their audiences. He has experience working with big names like Suicide Boys.
• Billy takes a custom, tailored approach for each client based on their specific audience and goals. He provides guidance on releases, rollouts, email marketing, SMS marketing etc.
• Billy has learned by trying many different side hustles before finding his passion in the music industry. He embraces the struggle of entrepreneurship.
• Surrounding yourself with people who want you to succeed and consuming productive media are key habits for Billy.
• Billy recommends the book "100 Million Dollar Offers" and using AI like ChatGPT to generate ideas.

Learn more at AudEarn

Cody Veibell's entrepreneurial journey began at 19, selling alarm systems door-to-door in Kansas City, eventually rising to the role of Executive of Sales for a smart home company. After a short retirement, he joined Suntria, a venture-backed company specializing in solar solutions. Cody generates revenue through commission-based salespeople, prioritizing customer experience and leveraging advanced technology. Despite initial doubts early on in his career and challenging moments, he persisted, driven by a determination to prove skeptics wrong. His commitment led to success, transforming tough weeks into improvements and marking the start of thriving business.