In this episode of The Purposeful Strategist, Belden Menkus speaks with Geraint Evans, Chief Executive Officer of UK Major Ports Group—the organisation representing the UK’s nine largest port-owning groups, responsible for around three-quarters of the nation’s maritime trade. Sitting at the intersection of infrastructure, trade, and national resilience, UK Major Ports plays a critical role in shaping decisions that will influence the UK economy for generations. Since taking on the role in 2023, Geraint has brought a distinctive perspective shaped by senior experience in government and strategic consulting.

Geraint shares how the ports sector is navigating a pivotal moment: balancing long-term investment, sustainability, and competitiveness while remaining anchored in the regional communities ports serve. He reflects on why ports are often overlooked despite being foundational to supply chains, energy transition, and national resilience—and how leadership, trust, and clarity are essential when competitors, policymakers, and investors must align around shared challenges.

In their conversation, they explore:
• Why strategy is a process rather than an event—and what that means for execution.
• How to lead effectively in complex, multi-stakeholder systems.
• The importance of trust, pace, and clarity when competing interests sit around the same table.
• Why government and the private sector often struggle to align, even when using the same language.
• The role of ports in enabling the energy transition, including floating offshore wind.
• How decisions made today will shape the UK’s economic resilience for the next hundred years.

UK Major Ports Group: https://ukmajorports.org.uk/

MenKus & Associates: https://www.menkus.com/

Supported by Norman Broadbent: https://www.normanbroadbent.com/

Belden Menkus, Managing Director of Menkus & Associates, works with CEOs and senior leaders to align their strategy and purpose. Working with organisations where leadership is shared rather than centralised, Belden's work is defined by intellectual clarity, collaboration, and a commitment to practical results. Drawing on his experience at McKinsey & Company and decades spent advising complex organisations, he supports mid-sized institutions—particularly law firms and membership bodies—as they navigate strategic inflexion points and build enduring value during periods of uncertainty.

He is a public speaker and strategic thinker with a wide intellectual range, bringing together business insight, historical perspective, and cultural curiosity—combining the instincts of a consultant with those of a historian and an explorer of ideas. In addition to consulting, he hosts The Purposeful Strategist, a weekly podcast discussing how business leaders themselves bring purpose into real strategic action.