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Podcasting on Purpose | Podcasting tips and coaching for online entrepreneurs, coaches and service providers.

Podcasting on Purpose | Podcasting tips and coaching for online entrepreneurs, coaches and service providers.

By: Lydia Haig
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About this listen

Welcome to Podcasting on Purpose – the go-to podcast for purpose-driven entrepreneurs who are ready to amplify their message, build authority, and grow their business through powerful podcasting! Do you have a message you know the world needs to hear but struggle to get it out there? Are you dreaming of starting a podcast but overwhelmed by where to begin? Maybe you already have a show, but it’s not gaining the traction or driving the business growth you were hoping for? Or perhaps the technical stuff has left you feeling stuck, and you just want to focus on creating impactful content? If you’re nodding along, you’re in the right place! I’m Lydia, a podcast strategist and manager, and I help purpose-led entrepreneurs like you launch, manage, and grow podcasts that connect with the right audience, build serious authority, and ultimately boost your business. But here’s the deal: We’re not just about surface-level podcast tips here. This is where we dig deep into strategies that drive real results—for your podcast and your business. Each week, you’ll get expert insights, actionable strategies, and no-fluff guidance to help you: Create episodes that resonate with your audience and build lasting connections Simplify the tech and streamline your process so you can focus on your genius Grow your show in ways that align with your bigger business goals Monetize your podcast without losing sight of your mission Ready to create a podcast that not only amplifies your voice but also drives your business forward? Let’s get after it!Copyright 2025 Lydia Haig Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 5 | Three of the Best Ways to Market Your Podcast for Growth in 2025
    Jan 14 2025

    Do you have big plans and want to ensure you're set up for podcast success? Or are you feeling behind or unsure about your podcasting goals?

    No worries Friend, I've got you covered!


    In this episode, I’m diving into the strategies you need to market your podcast for growth in 2025. The podcasting landscape is constantly evolving, and staying ahead means having a solid plan in place. From optimizing your podcast for organic discovery to leveraging effort-based growth and paid advertising, we’ll cover actionable tips to ensure your podcast thrives in the coming year.


    What You’ll Learn in This Episode:

    • Why keyword-rich titles and descriptions are essential.
    • How to integrate your podcast with a blog or website for better SEO.
    • How to engage with your audience through authentic interactions.
    • Why investing in Facebook and Instagram Ads can scale your podcast faster.


    Whether you’re just starting or looking to elevate your existing podcast, these strategies will help you prepare for a year of intentional growth and greater impact.


    Action Steps to Prepare for Growth in 2025:

    • Audit your current episode titles and descriptions for keywords.
    • Start engaging consistently with your audience on social media or through direct outreach.
    • Explore paid marketing options with a small budget and clear goals.



    Instagram: www.instagram.com/Lydia.podcastpro


    Don’t forget to share this episode with a fellow podcaster who’s ready to take their show to the next level. Let’s grow together in 2025! 🚀


    Rate and Review:

    If you found this episode helpful, please leave a review on your favorite podcast platform. Your feedback helps more podcasters find this show and grow their impact!


    This podcast is for online entrepreneurs to learn podcast growth strategies and marketing tips including SEO, podcast guesting and how to grow without using social media. You'll learn how to grow and monetize your podcast to align with your business goals, get more listeners and engagement and increase downloads.

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    19 mins
  • 4 | How to Start a Podcast for Your Online Business and Brand Without Overwhelm.
    Dec 21 2024

    Do you want to start a profitable, impactful and purposeful podcast for your business? One that ultimately leads to increased visibility and sales?

    Good thing you’re here girlfriend!


    Today, I get into the essential steps to start a purposeful, intentional podcast. I’m guiding you through defining your audience and purpose, planning your content, simplifying your tools and tech, aligning your time with your schedule, and incorporating faith into your podcasting journey. Whether you've been hesitant to start or are seeking more strategic ways to integrate your podcast with your business, I’m providing actionable tips and encouraging advice to help you create a podcast that truly resonates and serves your ideal clients. When we serve well, we earn well! Tune in to discover how to podcast with purpose and connect deeper with your audience and business.


    Ready to launch or grow your podcast? Let’s chat! https://lydiahaig.hbportal.co/public/introcall


    Have a podcast question or just want to connect? Send me a message on Instagram: www.instagram.com/lydia.podcastpro


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    17 mins
  • 3 | The Biggest Myths About Podcasting and What You Need to Know to Get Started.
    Dec 21 2024

    Hey, hey! Are you feeling hesitant to start your podcast because of things you've heard or felt in your heart?

    Today we are silencing those lies once and for all so you can confidently move forward and create the podcast you know you're meant to share. From concerns about time, technical skills, content ideas, to costs, I'll debunk these myths and show you how simple and attainable it really is to get started. Join me as I break down the barriers and get you on the path to successful podcasting.


    Ready to launch or grow your podcast? Let’s chat! https://lydiahaig.hbportal.co/public/introcall


    Have a podcast question or just want to connect? Send me a message on Instagram: www.instagram.com/lydia.podcastpro


    Show More Show Less
    13 mins

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