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Podcast Website Tips: Growing Your Podcast via the Web

Podcast Website Tips: Growing Your Podcast via the Web

By: Dave Jackson Brenden Mulligan
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About this listen

Podcast Website Tips is your go-to podcast for learning how to grow your audience and boost your podcast's online presence. Hosted by David Jackson, a seasoned podcast consultant, and Brenden Mulligan, creator of Podpage, this show digs into actionable strategies for leveraging the web to expand your reach. From website optimization and SEO tips to listener engagement strategies and monetization hacks, we’ll cover everything you need to take your podcast to the next level. Whether you're a beginner or a seasoned podcaster, tune in to unlock the power of the web and make your podcast truly shine. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyCopyright 2025 Dave Jackson, Brenden Mulligan Economics Leadership Management & Leadership
Episodes
  • Google It: The Secret Sauce for Podcast Ideas!
    Sep 5 2025
    Get Proven Ideas From Google For Your Podcast

    Let’s kick things off with some nifty tips on how to boost your podcast website! First up, we talked about a super easy way to find content ideas that actually rank well in search engines. Spoiler alert: it involves a little visit to Google. Yep, just type in your keyword and watch the magic happen. You’ll find all sorts of related terms popping up, which can spark some killer blog post ideas. We even dove into the ‘People Also Ask’ section—trust me, it’s a goldmine for understanding what folks are curious about. Why not weave those questions into your content? It’s like having a cheat sheet for what your audience wants to know!

    Free Tool For Email Lists and SO MUCH MORE

    Then we switched gears to discuss a fab tool for managing your podcast emails. If you haven't met Systeme IO yet, you’re in for a treat. It’s this all-in-one platform that’s not just about emails but also about building your community and selling courses. The free plan is quite generous, and you don’t have to worry about those pesky fees eating away at your profits. I mean, who doesn’t love a good deal, right? Oh, and if you’re looking to embed cool stuff on your PodPage, we’ve got the scoop on how to do that without breaking a sweat.

    Customer Spotlight: Mark King

    Lastly, we showcased our first customer spotlight—Mark King from the Impact Investing Roadshow podcast. Mark shared his journey from WordPress frustrations (you know the drill, right?) to the smooth sailing he’s experiencing with PodPage. His insights on how the platform has simplified guest management are pure gold. We wrapped up with a nifty new feature on PodPage that lets you showcase categories right on your homepage. It’s all about making it easier for your listeners to find what they love. So, whether you’re a podcasting newbie or a seasoned pro, this episode is packed with juicy tidbits to help you thrive online!

    Free QR Maker For Your Website and Marketing

    We are all well aware of what a QR code is thanks to our old friend Covid, but how do you make one. Here are the steps:

    1. Go to your website using the Chrome browser
    2. Right click on the site
    3. Click on "Create QR Code for this Website"
    4. Downloads the image or copy and paste it into youe documents

    If you want one that is more customizable (and does a whole lot more) check out Switchy (aff link)

    Takeaways:
    • We talked about a super cool free way to get content ideas that actually rank well.
    • Google is your best buddy when you need to know what people are searching for, seriously!
    • We learned that using categories on your podcast page can really boost listener engagement and website traffic.
    • Mark King shared his journey from WordPress chaos to PodPage bliss and why it matters.
    • Embedding forms or playlists on your site can really enhance your podcast's interaction with fans.
    • The new updates to the category feature on PodPage helps keep your audience glued to your content, and that's what we want!

    Links referenced in this episode:
    • impactinvestingroadshow.com
    • podpage.com
    Show More Show Less
    21 mins
  • Nail That Podcast Pitch: Attract More Listeners Today!
    Jul 23 2025

    This is a replay of the Podpage monthly meetup where we dig into the nitty-gritty of pitching your podcast, this episode is all about making sure you don’t just have a cool show, but you can actually tell people about it without sounding like a deer in headlights. We kick things off with some solid advice on how to craft an elevator pitch that doesn’t make you want to hide under a rock. You’ll learn that it’s all about knowing who your podcast is for, what it’s about, and how it benefits your listeners. Think of it as your podcast’s first impression, and we all know how important those are!

    As we chat, we sprinkle in some real-world examples, and trust me, you’ll want to pay attention here! Whether you’re at a conference or just chatting with a friend, having that quick pitch ready to roll is crucial. We even throw in some fun anecdotes about making your podcast stand out in a sea of others. And don’t worry, we keep it light with some playful banter because who says learning has to be boring? By the end of this episode, you’ll be armed with the tools to confidently share your podcast and hook potential listeners like a pro!

    So, if you’re ready to elevate your podcast game and get those listeners flocking to your show, this episode is a must-listen. We’ll help you go from mumbling about your podcast to delivering a killer pitch that leaves everyone wanting to know more!

    Takeaways:

    • Pitching your podcast is essential, so have your elevator pitch ready to go.
    • Your podcast description should explain the benefits for listeners clearly and concisely.
    • Keep your pitch simple and avoid jargon; make it easy for anyone to understand.
    • Focus on the unique aspects of your show that make it different from others.
    • Engage your audience by highlighting what they can gain by listening to your podcast.
    • Practice your pitch until you can deliver it confidently and naturally.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    Show More Show Less
    49 mins
  • AI Search Optimization: Simple Tips for Podcasters!
    Jun 20 2025

    If you wanna be found in AI search, you gotta get your content game on point! We’re diving into some super simple tips that’ll help your website catch the eyes of those AI tools, not just Google and Bing.

    We’ll chat about making your writing direct and conversational—no one’s got time for fluff, right? Plus, we’ll throw in the magic of using proper headings and a nifty TLDR at the start of your articles to keep things snappy. So, grab your favorite drink, kick back, and let’s make sure your podcast website shines in the world of AI search!

    Takeaways:

    • Getting found in AI search requires content that is direct and conversational, so keep it friendly!
    • Including a TLDR section at the top of your articles can really help AI understand your content better.
    • Make sure to use proper heading structures like H1, H2, and H3 for better SEO results!
    • Claiming your Google Business Profile can boost your authority and help with AI search visibility.
    • Using credible sources and expert quotes in your content can enhance your credibility and SEO ranking.
    • To get noticed by Google, aim for at least 600 words in your episode descriptions, it’s worth it!

    Links referenced in this episode:

    • Matt Diggity Video on Ranking in AI Search
    • Monthly Meetup on Audience Surveys
    • askthepodcastcoach.com/live
    • podcastwebsitetips.com
    • podpage.com/preview
    • powerofpodcasting.com
    • School of Podcasting

    Mentioned in this episode:

    July Monthly Meetup

    Want to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for you

    Monthly Meetup



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    Show More Show Less
    17 mins
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