Podcast Super Fans Are Super Spenders
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Podcast Super Fans Are Super Spenders
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About this listen
In this episode of Marketing Insights for Innovators, we dive into the power of podcast super fans—and why they’re a goldmine for advertisers. Learn how heavy podcast listeners, those tuning in for more than eight hours per week, are 60% more likely to buy advertised products online and 71% more likely to purchase in-store. We explore why podcasts create a unique bond with listeners, offering brands unmatched credibility and authenticity throughout the consumer journey. Discover why super fans aren’t just loyal—they’re spenders.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.