“It was silly then, and it’s become sillier now, the idea that if you build it, they will come.” – Joni Deutsch

When Joni said that, it really hit home. So many podcasters (including me, in the early days) believe that great content alone will attract an audience. But as Joni explains, in today’s crowded world of podcasting, you have to market your show just as smartly as you produce it.

This episode honestly blew me away. Joni is the Senior Vice President of Marketing & Audience Development at The Podglomerate, one of the top podcast agencies in the world, working with brands like NPR, Netflix, and Harvard. She shared everything from the truth about fake “organic promotion” offers, to how pixels actually track podcast ads, to the smartest ways to grow your audience — even on a small budget.

Key Talking Points

1. Marketing is essential, not optional.
2. Avoid fake “growth hacks.”
3. Know your audience inside out.
4. Podcast pixels are game-changing.
5. Growth takes time and relationships

Chapters & Timestamps

• 04:30 — Can You Succeed Without Marketing?
• 09:00 — The “If You Build It” Myth
• 17:00 — Fake Downloads and Vanity Metrics
• 28:00 — What the Hell is a Pixel?
• 45:00 — Real Growth Strategies

Send us a text

Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

Sign up for Descript now!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!