Join us for a rewind of one of our most popular episodes. Believe it or not, podcasting has now been around for over two decades. Dan Sullivan and Gord Vickman take you back through the history, helping you see where your own story fits in. You’ll hear where podcasting is headed and learn the art of having compelling conversations that make people laugh, think, question, and always come back for more.

In This Episode:

The first podcast was published in 2003 via RSS, marking the beginning of the era.

Podcasting allows for a more intimate connection with listeners, creating a loyal and supportive audience.

The greatest compliment you can pay anyone in broadcasting is, “I feel like I know you.”

Podcasting is a relationship-building medium. You don’t have to sell anything if you don’t want to.

AI-powered capabilities are only going to increase and expand, making the medium more accessible to everyone.

Podcast listeners count on two things: they want to learn something new, and they want to be entertained.

Giving away free content in podcasts can inspire listeners to investigate your company and write a check.

Even a 20-year-old podcast is new to someone coming across it for the first time.

With podcasting, everyone who’s listening to you made the choice to listen to you. They’re there because they want to be.

Resources:

The first podcast ever

Dan’s first podcast ever with Joe Polish

I Love Marketing Podcast with Joe Polish and Dean Jackson

Open Source podcast with Christopher Lydon

Chris Voss, author of Never Split The Difference and former FBI hostage negotiator

The Strategic Podcast Network™

In a world of misinformation and deep fakes, an entrepreneur who is selling based on trust is a beacon of light. Dan Sullivan and Gord Vickman let entrepreneurs in on a timeless system for becoming a source of truth.

Show Notes:

In every interaction, part of the human brain is quietly assessing whether someone can be trusted.

At its core, marketing is about presenting something that feels credible and valuable enough for people to quickly say yes.

The more self-awareness you have, the easier it becomes to understand others and relate to them.

Trust matters because it creates predictability. When we trust, we can better anticipate outcomes and decisions.

Our sense of knowledge is built from countless small facts that gradually come together into a larger understanding.

With the rise of deepfakes, we can no longer rely on our senses the way we once did—seeing is no longer believing.

A simple rule that always holds: create value before you ask for anything in return.

Education doesn’t stop at school. Life continuously adds new layers to who you are as a unique individual.

The most important story you tell is the one about yourself. It’s through how you act, react, and show up in different situations.

Resources:

Primal Intelligence by Angus Fletcher

Are your most ambitious years behind you, or still ahead? Dan Sullivan and Gord Vickman explain The Six-Year Framework™ from Dan’s latest book, Always More Ambitious, and share why recent capabilities are the best fuel for your future. They also discuss how to stay smart in a distracted world so teamwork and technology keep you calm, creative, and increasingly ambitious at every age.

Show Notes:

The Six-Year Framework keeps you focused on three years of recent achievements and three years of future growth.​

There’s a direct connection between capability and ambition: expanding one naturally expands the other.​

The real fuel for your next jump isn’t more goals—it’s taking your strongest capabilities and deciding where you want them to go next.​

Teamwork and technology are the two biggest multipliers behind entrepreneurs’ best decades.​

Pairing your smartest past decisions with your most exciting new possibilities makes the future feel bigger and more achievable overnight.​

A fixed six-year window gives you a clear sense of progress instead of the stress of chasing a constantly moving goalpost.

Entrepreneurs need to resist getting lost in new tech and instead let their team find and build the right tools.​

Deciding that your later decades will be your most ambitious changes how you use every year between now and then.​

Resources:

Always More Ambitious by Dan Sullivan

Perplexity

Shannon Waller’s Team Success podcast

The Strategic Podcast Network