Podcast Payoffs cover art

Podcast Payoffs

By: Dan Sullivan of Strategic Coach and Gord Vickman
  • Summary

  • Podcast Payoffs explores the links between technology and teamwork, and what it means for the new future we're facing. Podcasting is a powerful coaching platform and entrepreneurs will learn how to master this valuable marketing opportunity. With Strategic Coach Founder Dan Sullivan and Podcast Network Manager Gord Vickman.
    TM & © 2023. The Strategic Coach Inc. All rights reserved.
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Episodes
  • Masterful Marketing With AI As Your Co-Pilot, with Joe Stolte
    Apr 30 2024

    Joe Stolte is the CEO and cofounder of daily.ai, an innovative artificial intelligence newsletter that designs, writes, and tests itself to cater to user preferences. Dan, Gord, and Joe explain all of the ways entrepreneurs can benefit from AI that might not be obvious, and share what questions content creators should be asking themselves before trying different things.

    In This Episode:

    You learn more from start-up failures than successes.

    People project their belief systems onto what’s going to happen in the future.

    AI plays a crucial role in content marketing by shifting the focus from outputs to outcomes, emphasizing personalization and enabling one-to-one marketing versus the one-too-many conversation we’re used to in marketing.

    With generative AI, the cost of content creation is rapidly approaching zero.

    Generative AI allows anyone to create content, which means we’re going to get a lot more content coming into the world than we’re even seeing now.

    There are three forms of truth: what a company thinks the market wants, what the market says they want, and what the market actually wants.

    Almost half of the content people are pumping out right now serves to push people away from the sale. This is because it’s not useful, and it’s intrusive.

    Data has a feedback loop to improve what's going out into the market to actually give people what they want, when they want it, through the channels that they want it.

    The biggest problem with any new technology is that it’s unfamiliar. You simply have to normalize the experience of engaging with it.

    Resources:

    Learn more about Joe Stolte and daily.ai

    Dan Sullivan’s AI newsletter is The Spark

    The advanced AI assistant discussed is Perplexity

    Podcast: 10xTalk with Dan Sullivan and Joe Polish

    Book: Who Not How by Dan Sullivan and Ben Hardy

    Unique AbilityⓇ

    Article: Time Management Strategies for Entrepreneurs (Effective Strategies Only)

    Article: How To Sell Transformation Using This One Question

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    31 mins
  • The Pitch Isn’t Perfect
    Mar 26 2024

    Statistics show there’s no shortage of people pitching their expertise and services, but no one’s really paying attention to them. Dan Sullivan and Gord Vickman explain why so many pitches get ignored and how to actually engage with the people you’re pitching to.

    In This Episode:

    People can pay attention to only one thing at a time.

    Nobody’s looking for answers. They’re looking for questions.

    Instead of thinking about a marketplace, you can focus just on relationships.

    The pitch can’t be about you. It has to be about the client.

    People who work in competitive organizations might keep their future aspirations a secret.

    Everyone has developed pitch filters as well as content and entertainment filters.

    There's a crisis growing in the technological and marketing worlds where it’s taking more effort and more money to not get a result.

    Having questions that get another person to think about their future is 100 times more powerful than any answer you could give them.

    Resources:

    Your Life As A Strategy Circle by Dan Sullivan

    Learn more about Strategic Coach

    Article: The 4 Freedoms That Motivate Successful Entrepreneurs

    Walter Payton – Hall of Fame NFL running back and philosopher

    Anything And Everything - Podcast with Dan Sullivan and Jeffrey Madoff

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    27 mins
  • Creating Backstage Magic With Teamwork And Technology
    Feb 27 2024

    Dan Sullivan and Gord Vickman share some secrets of teamwork that Dan highlights in his new book, Everyone And Everything Grows. When a crisis hits, your team should be positioned to come out stronger for the challenge. Learn how Strategic Coach® pulls it off, how technology assists, and how an amazing company culture makes the whole thing possible.

    In This Episode:

    Video conferencing platforms like Zoom aren’t communication tools, they’re transportation tools.

    Competitive internal politics always interfere with company culture and great communication.

    Build your team so they don’t have to spend any energy on defending themselves.

    At Strategic Coach, when something doesn’t work, it’s usually not an individual problem but a system problem or a structure problem.

    There are only two teams you should be on: the winning team or the learning team.

    At large corporations, everything grinds to a halt because people spend more time trying to avoid mistakes than actually creating things.

    Resources:

    Everyone And Everything Grows by Dan Sullivan

    The Impact Filter™

    The Experience Transformer®: How To Transform A Negative Experience (Video)

    Unique Ability®

    Welcome To Cloudlandia podcast with Dan Sullivan and Dean Jackson

    AI As Your Teammate by Evan Ryan

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    29 mins

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