We engage in conversations with successful business owners to learn the little things that made the journey of building their companies special. Then we discuss how they plan to hand off their business to the next generation of leadership.

This episode is with special guest Dale Furtwengler, Founder of Cutting Edge and Author of Pricing for Profit and Generate Greater Profits With Fewer Sales.

Dale’s Bio

Dale Furtwengler is the founder of Cutting Edge, a company dedicated to helping you attract the customers you desire and the profits you deserve. Dale is the author of Pricing For Profit and Generate Greater Profits With Fewer Sales. His work has been recommended by the University of Glasgow, the University of New South Wales and the Australian Institute of Management.

Business Overview

Cutting Edge provides clients with 5 elements of a premium price strategy:

1. A clear brand promise…the result the customer will get.

2. A psychographic profile of their ideal customer…a profile based on values, behaviors and characteristics.

3. Marketing messages that attract the ideal customer and repel those who aren’t.

4. Sales scripts that convert benefits into dollars and cents value.

5. Bundling/pricing…three budget options with tips for helping clients' customers get the best result and the client higher average sales tickets.

Plus, Cutting Edge helps clients gain, and sustain, a decades-long competitive advantage with its unique approach to sales.

You can contact Dale at:

Phone: 314-707-3771

Email: Dale@Furtwengler.com

Website: https://cuttingedge-business.com/

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If you would like to be a guest on the You Don’t Know What You Don’t Know™ Podcast, or know someone who would make a great guest, let us know at: https://innovativeba.com/contact/

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About Steven Denny: Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million.

Learn more about what we do at Innovative Business Advisors:

→ Business Brokerage Services (Buy or Sell a Business): https://innovativeba.com/business-brokerage-services/

→ Valuation Services (3 Types of Business Valuations): https://innovativeba.com/business-valuation-services/

→ Coaching Services (Private, Teams, Retreats & More): https://innovativeba.com/business-advisory-services-coaching/

→ Books (You Don’t Know What You Don’t Know™ Book Series): https://youdontknowwhatyoudontknow.com/