Podcast Ad Spend Continues to Rise but at What Cost? cover art

Podcast Ad Spend Continues to Rise but at What Cost?

Podcast Ad Spend Continues to Rise but at What Cost?

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More money is being spent on advertising in podcasts, but does this mean we will be listening to less podcast content? And what could this mean for small, independent podcasters?

Have questions about Podcasting? Join Aimee & Ant as they answer them on their podcast - https://podcasterhq.net/podcasting101 

BROADCAST NOTES:

Based on the following news articles: 

  • http://www.insideradio.com/podcastnewsdaily/top-ten-podcast-advertisers-doubled-spending-in-2021-betterhelp-was-top-spender/article_b1a36554-8b5e-11ec-9f21-93c2bb6318c4.html
  • http://www.insideradio.com/podcastnewsdaily/podcast-ad-frequency-hit-new-record-in-q4-how-much-is-too-much/article_76256088-89d1-11ec-aaa2-47d87889b5b7.html
  • https://www.edisonresearch.com/super-listeners-2021-from-edison-research-and-ad-results-media/  

Links mentioned:

  • Google Search - https://www.google.com/search?q=podcast+jobs
  • PodNews - https://podnews.net/
  • LinkedIn - https://www.linkedin.com/jobs/search/?keywords=Podcast 
  • Indeed - https://www.indeed.com/ 


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