Podcast 86 - Rory Sutherland on Behavioral Science and Loyalty cover art

Podcast 86 - Rory Sutherland on Behavioral Science and Loyalty

Podcast 86 - Rory Sutherland on Behavioral Science and Loyalty

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 Loyalty marketing only works because humans don’t behave like machines. In this episode, Rory Sutherland and behavioural scientist Jordan Buck unpack the seemingly irrational behaviour we see in real loyalty programmes — and explain the psychology that makes it predictable, repeatable, and commercially useful. If you design rewards, communications, or loyalty strategy, this episode will change how you think about what really drives response.
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