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Player Retention Through Tech Innovation: How AI Is Transforming Racquet Clubs Worldwide

Player Retention Through Tech Innovation: How AI Is Transforming Racquet Clubs Worldwide

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Pickleball is exploding. Padel is redefining racquet sports. Tennis is reinventing itself to stay relevant.

But with rapid growth comes growing pains… conflicting rules, frustrated members, inconsistent player experiences.

In this episode, Dominique speaks with Cassandra Toroian, CEO of Ruely.ai, a groundbreaking platform that uses AI to deliver instant, sport-specific rule clarification and enhanced gameplay support across tennis, padel, pickleball, golf, and more.

Together, they unpack how:

  • AI is helping clubs eliminate disputes and build stronger community culture
  • Leadership decisions on court allocation and programming must be data-backed
  • Players and spectators adopt racquet sports faster when they're less intimidated
  • Multi-sport clubs can use technology to scale, differentiate, and retain members
  • The rise of pickleball and padel is reshaping tennis-focused facilities globally

Whether you’re a club owner, racquet sport executive, coach, or investor, this conversation delivers strategic insight into racquets, leadership, AI, and the future of facility operations.

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