Imagine a world where crops can text their farmers when they’re feeling sick—weeks before a human eye can spot a single symptom. In this episode, we sit down with Shely Aronov, the visionary CEO and co-founder of InnerPlant, to discuss how her company is turning crops into living sensors. By tapping into a plant's natural immune system and adding a "line of code," InnerPlant enables soybeans and corn to emit optical signals that tell farmers exactly what they need, from fungal defense to nutrient boosts.

Shely shares the "sci-fi" journey of building a deep-tech startup, the reality of "building the plane while flying it" during their first commercial launch in 2025, and why the future of agriculture looks like individualized healthcare for every single plant in the field.

• The "CropVoice" Revolution: InnerPlant’s first commercial product allows crops to communicate stress, such as fungal pressure, via fluorescent signals.
• Early Detection is Everything: Plants can signal an infection weeks before symptoms appear, allowing farmers to act while the "cancer is at stage one" rather than stage four.
• The Tech Stack: InnerPlant uses hyperspectral cameras, drones, and satellites to read non-native fluorescent signals across millions of acres.
• Scaling Deep Tech: Shely explains why traditional 15-year biotech development cycles are fatal for startups and how she utilized the CropVoice launch to validate demand sooner.
• Partnership for Success: InnerPlant integrates with the John Deere platform to ensure the technology is easy for farmers to adopt within their existing machinery and workflows.

• Shely Aronov: CEO and Co-founder of InnerPlant. A serial entrepreneur with a Stanford MBA, she is leading the charge in the first real-time plant disease detection network.
• InnerPlant: Winner of the 2026 Big Innovation Award for their work in enabling plants to communicate their needs to humans.

"The reality is... we've been farming around the plant, not with them. That creates a lot of inefficiencies." — Shely Aronov

"You only know what something's worth when you ask for money." — Shely Aronov

• Visit InnerPlant: To learn more about the future of "talking" crops, visit innerplant.com.
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