In this episode of the Pizza Marketplace Podcast, host Mandy Detwiler, editor of Pizza Marketplace, chats with Genero Perez, chief marketing officer for Peter Piper Pizza, a legacy brand with more than 50 years in the industry.

The brand has about 115 restaurants in Arizona, Texas, New Mexico and the northern part of Mexico.

The restaurants all have a lunch buffet Monday through Friday from 11 a.m. to 2 p.m.

Peter Piper "is an interesting concept because we target different demographics at different times of the day," Perez said. "So (the) lunch buffet is for those workers or families or a lot of construction workers, nurses, officers, people that need to grab a bite and obviously they don't want to break the bank. So our lunch buffet in the Arizona market is $10.99 for all you can eat. And we have pizza, pasta, salads, desserts and literally there's people that stack their plates with like 15 slices of pizza. Hey, no one's judging, right?"

Perez, who was born and raised in Mexico City, moved to the U.S. about 25 years ago to further his education. It's important for Peter Piper Pizza to understand the cultures and values of the communities in which they are situated.

"One of the things that I noticed being truly bilingual and native in Spanish is that a lot of brands translate. And with Peter Piper Pizza, we don't do that," Perez said. "We truly trans-create our programs and our campaigns. We want to make sure that we are using the cultural nuances from the community and that what we're trying hard to truly understand the different, you insights and holidays and traditions. So it's not only about the language, but understanding the cultural values."

The brand creates all of its PR in both English and Spanish.

"Obviously the Spanish language is integrated in everything we do — our website, our app, our campaigns, our messaging," he said. "Even when we reach out to media, we reach out in both languages. So it's really important for us to meet the consumer where the consumer is at, because a lot of the Hispanic consumers also may not necessarily speak Spanish, but consume news in Spanish."

To learn more about Peter Piper's community involvement, listen to the podcast in its entirety.

Riko's Pizza is redefining America's love affair with pizza, and with five corporate stores and seven franchised units, the full-service pizzeria sells thin crust, tavern-style pizza.

The pizza is what drew Carl Bachmann, president and COO of Riko's, to the brand. They're taking over the East Coast one bite at a time.

"That's really what enticed me to join the brand was the uniqueness of the product and the process of how we make the product and certainly the founder himself who is so passionate about this product," Bachmann said. "This process was one of those I couldn't say no kind of opportunity. So that's how I ended up here."

Rico Imbrogno, founder and CEO of Riko's Pizza, loved thin-crust pizza, and so he made it the centerpiece of his brand. It's an artisanal pizza — one Imbrogno and Bachmann have worked hard to replicate over and over as the company grows.

To learn more about this classic style of pizza and how Bachmann plans to growth the company, listen to the podcast in its entirety above.

In this episode of the Pizza Marketplace Podcast, host Mandy Detwiler, editor of Pizza Marketplace, talks to Scott Wiener, director of Slice Out Hunger, about the Pizza Across America even that brings together pizzerias across the country for a good cause.

The week of National Pizza Day, Feb. 9, pizzerias are encouraged to donate 10 pizzas to their local hospitals, first responders, shelters or soup kitchens.

Registration is open now for the event. Every pizzeria who signs up tells the orchestrators how far they deliver and what days they can deliver. Wiener and his team take that data and pull into that destination points charities and hospitals that can receive on one of those days.

"Everything that we do with Slice Out Hunger is always to make life easier for the pizzeria, but still allow them to do the community service that they want to do," Wiener said in the podcast.

To learn more about Pizza Across America, listen to the podcast in its entirety.