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Pioneers

Pioneers

By: Siemens Digital Industry Software
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About this listen

 Ideas alone can’t change the world. It takes grit. In this podcast, Siemens sits down with startup founders, ecosystem partners and more in a quest to get to the bottom of what makes startups (and the people in them) tick. At Siemens, we understand the struggles of early-stage startups. Let us remove the barriers on your startup journey by helping you transform your engineering ideas into real, marketable products with industry-leading software solutions. Join the Siemens Startups Program to grow your startup to its full potential. Want to get in touch? Reach out here.Siemens Digital Industry Software
Episodes
  • From Spider-Man to Spidey Tek: How Roberto Veloso is Spinning the Future of Sustainable Materials

    From Spider-Man to Spidey Tek: How Roberto Veloso is Spinning the Future of Sustainable Materials
    Oct 31 2025
    What if Spider-Man’s web were real? For Roberto Veloso, founder and CEO of Spidey Tek, that question turned into a lifelong pursuit, and eventually, a business. What you’ll discover today… (02:10) The “aha moment” that turned science fiction into science fact (05:00) Early adopters and investors who believed before mass production (06:30) Scaling spider silk using an alfalfa-based production platform (11:40) Partnerships, fundraising, and the $5 million scale-up plan (18:00) The power of building the right team and leadership under pressure (18:50) Refugee roots, resilience, and redefining what “hard” really means (19:50) Advice for scientists and engineers building hard-tech startups (23:30) The five-floor elevator pitch that sums up Spidey Tek’s trillion-dollar potential More about the episode Originally from El Salvador, Roberto’s journey from comic-book fan to biotech innovator has been anything but ordinary. After decades of research, his team discovered how to produce spider silk proteins at scale—creating a material that’s stronger than steel, lighter than carbon fiber, and completely biodegradable. In this episode, Roberto shares how Spidey Tek went from lab experiment to a company attracting attention from aerospace giants, automotive manufacturers, and materials science firms across the world. With a production model built on alfalfa plants and partnerships that remove traditional manufacturing barriers, Spidey Tek stands at the edge of a sustainable-materials revolution. If you’re an investor, innovator, or anyone fascinated by nature-inspired technology, this conversation is a masterclass in turning impossible science into scalable impact. Connect with us Peng-Sang Cau LinkedIn Website Roberto Velozzi LinkedIn
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    27 mins
  • From PhD Lab to Industry Leader: Paul Webster’s Journey to a Hard Tech Exit

    From PhD Lab to Industry Leader: Paul Webster’s Journey to a Hard Tech Exit
    Sep 30 2025
    What if your PhD side project could turn into a multimillion-dollar acquisition in just five years—without going through endless VC rounds? What you’ll discover… The crucial pivot that took Laser Depth Dynamics from medical imaging to manufacturing—and why it made all the difference How leveraging your university ecosystem can give you world-class R&D resources without the overhead Why empathy might be the most underrated skill for technical founders The role strategic partnerships played in landing Laser Depth Dynamics’ very first customer How to prepare your company for acquisition from day one Where to find it… (2:00) From PhD research into optical coherence tomography to a startup idea (5:15) The big pivot: starting a technology business (8:00) Using the university ecosystem to develop and test prototypes (9:40) Strategic partnerships with IPG Photonics and securing first customers (13:40) Building marketing assets that engineers often overlook (19:05) Understanding product-market fit in B2B hard tech (25:10) Finding and cultivating early adopter customers (28:15) Funding strategies without heavy VC involvement (46:32) Leadership styles and growth over time (50:15) Preparing for acquisition and knowing when to sell More about the episode Turning cutting-edge research into a viable, market-ready product is never easy—especially in hard tech, where the path from prototype to profitability is often long and capital-intensive. But Paul Webster, Chief Technology Officer and General Manager at IPG Photonics Canada, managed to do just that with Laser Depth Dynamics, the company he co-founded while finishing his PhD at Queen’s University. In this episode of Pioneers, host Peng-Sang Cau dives deep into Paul’s journey from academic research to successful acquisition. You’ll hear how he pivoted from medical imaging to manufacturing to shorten time-to-market, leveraged the resources of the university ecosystem to refine his prototype, and built strategic relationships—most notably with IPG Photonics—that fast-tracked his path to customers and growth. Paul also reveals how empathy, overbuilt hardware, and smart pricing decisions helped him win early adopters, how he avoided the common pitfalls of hard tech fundraising, and why preparing for acquisition starts on day one. For founders, investors, and innovators in deep tech, this episode offers a masterclass in turning research into a thriving business. Connect with us Peng-Sang Cau LinkedIn Website Paul Webster LinkedIn
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    57 mins
  • From Big Tech to Robots: Cobot Founder Brad Porter and the Race to Robotics

    From Big Tech to Robots: Cobot Founder Brad Porter and the Race to Robotics
    Aug 27 2025
    What you’ll discover… How to build trust with customers before you’ve even built a product Lessons on raising $150M and convincing top-tier VCs like Sequoia and General Catalyst The emotional story that sparked Cobot’s mission inside a hospital hallway Why humanoid robots might not be the future and what should replace them Why swappable batteries, high-mounted sensors, and swerve drives make all the difference The founder’s journey: anxiety, ambition, and the power of embracing the Odyssey Where to find it… (02:35) Why Brad left a high-flying career to start something from scratch (06:10) Timing the AI and robotics wave (08:45) From Scale AI to Cobot: building the product he truly believed in (11:45) Identifying Real-world problems to be solved by your new start-up (19:45) Why top investors believed in him before a prototype even existed (27:00) Selling the vision before building the robot (32:45) MVP success, user feedback, and building trust with early adopters (40:00) What “everyday work” means for Brad and how Cobot improves lives (44:00) The next 10 years of robotics and physical AI (52:00) Brad’s proudest moment and how it ties back to a promise to his father More about the episode Before founding Cobot, Brad Porter held senior roles at Amazon, Scale AI, and even helped pioneer voice applications at Tellme and Netscape. But it was a walk with his father through the halls of Mayo Clinic that planted the seed for something radically new. In this heartfelt and insightful episode, Brad shares how a personal loss became a professional mission to build collaborative robots that enhance human work instead of replacing it. With over $150M raised in just three years and clients like the Mayo Clinic, Maersk, and the US Department of Defense, Brad has done what few in hard tech manage to do: build, fund, and deploy a real solution in record time. You’ll hear how digital twin technology and fast iteration allowed Cobot to deliver results before having a fully built prototype, and why design decisions like swappable batteries and swerve drives matter more than buzzwords. If you’re a founder, investor, or just fascinated by where robotics is headed, this episode delivers hard-won insights and inspiration in equal measure. Connect with us: Peng-Sang Cau LinkedIn Website Brad Porter LinkedIn
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    56 mins
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