👻 Peur, fantômes et Ikea, quand le marketing donne des frissons
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👻 Peur, fantômes et Ikea, quand le marketing donne des frissons
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About this listen
La peur fait-elle vendre, et si oui, comment ? Peut-on réellement être hermétique au marketing émotionnel ? Quelles sont les marques susceptibles d'utiliser ce type de storytelling sensationnel ?
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Retrouvez en détail les études, articles et spots publicitaires auxquels je fais référence dans cet épisode sur la page de l'épisode 5 du podcast storytelling.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit storypunk.substack.com
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