Persuasive Messaging for Sustainability
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Persuasive Messaging for Sustainability
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One of the biggest challenges faced by those who care about sustainability is getting others on board. In this episode, Paul helps launch a local initiative to address climate change, powered by cookies and drawing on expert advice from Profs Cindy McPherson-Frantz and Cassandra Troy on how to create persuasive messages.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.