Personal Branding at Work: Authentic, Not Exposed
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About this listen
In this episode of Work Besties Who Podcast, Jess and Claude sit down with executive coach and leadership strategist Kathryn Booker-Veloz to answer the question so many professionals struggle with: How do you show up authentically—without oversharing and regretting it later?
Kathryn breaks down what real workplace authenticity looks like (hint: it’s not perfection, and it’s not bringing every personal detail to work). You’ll learn a simple “intent vs. impact” check before you speak up in a meeting or post on LinkedIn, how to “read the room,” and how to build trust while still keeping healthy boundaries. Plus, Kathryn shares how leaders can create “breathing points” for their teams and why younger generations are demanding more humanity at work.
What you’ll learn
- What “authentic” actually means at work (and why perfectionism backfires)
- The difference between being real and oversharing
- Kathryn’s 10-second visibility check: intent vs. impact
- How to share stories that build trust (without crossing personal boundaries)
- What to post (and not post) on LinkedIn
- How leaders can create psychological safety—without losing credibility
- How to find (or become) a “work bestie” when trust feels risky
Guest
Kathryn Booker-Veloz — Executive coach & leadership strategist, founder of Influence Leadership Lab. She has coached 300+ leaders in high-stakes environments where visibility, power, and reputation matter.
Work with Kathryn
Kathryn is offering a complimentary 1-hour coaching call to help you work through a real challenge in real time.
Website: kathrynexecutive.com
Send a text
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Work Besties! Theme Song Written by Ralph Lentini @therallyband