Perdue's "Winging It" wins big with Wayne Brady cover art

Perdue's "Winging It" wins big with Wayne Brady

Perdue's "Winging It" wins big with Wayne Brady

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Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Jody Hallman, vice president integrated marketing, Perdue Foods, discuss how an innovative approach to chicken marketing won over consumers.

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