Too much of fundraising focuses on the ask. Jen Wasem is focused on what happens after.

In this episode of People of Substance by LemonSkies, we talk about donor relationships, how to build them and how to keep them. Jen shares how she helps nonprofits connect supporters to the mission in ways that are personal, timely, real, and at times unexpected. Yes, even if it means inviting your donor to lunch under a leaky roof (guess who got a brand new roof a week later?).

If you're in nonprofit fundraising or comms, and you’re rethinking how you engage donors year-round, not just in a campaign crunch, this is a great episode for you.

About People of Substance & LemonSkies
People of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going.

These are the stories behind the strategies—insights for anyone working to move missions forward in the social good space.

Learn more about LemonSkies and our work with mission-driven organizations
Follow Olga Moshinsky Woltman

“The future of nonprofit work depends on welcoming new voices and fresh expectations. That’s how we’ll keep evolving and making real change.”

On this episode of People of Substance by LemonSkies, we talk with Jen Newmeyer about the big shifts shaping nonprofit work—from the tidal wave of AI to how we can engage more nonprofit professionals as sector leaders.

Jen shares her own path to where she is today, and what it’s like to juggle multiple roles as an author, industry leader, and hands-on practitioner. We also dive into her latest book, Digital Fundraising Transformation, and unpack what digital maturity means for organizations looking to stay relevant in a fast-changing world.

About People of Substance & LemonSkies

People of Substance by LemonSkies brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector.

Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠LemonSkies' work to help good causes⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Olga Moshinsky Woltman⁠⁠⁠⁠

"In fundraising writing, you don’t have that tangible product. You’re asking someone to make a decision in their heart to support something, to support an idea."

This one is for all you fundraisers and communicators. In this episode of People of Substance by LemonSkies, Maddie Nance shares valuable insights into the art of effective fundraising.

Maddie emphasizes the importance of connecting emotionally, appealing to people's hearts, not just educating them with data points and information. She offers her perspective on what makes fundraising writing truly impactful, highlighting how emotional resonance drives donor decisions and creates long-term engagement. Have a listen and try it out.

About People of Substance & LemonSkies

People of Substance by LemonSkies brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector.

Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠LemonSkies' work to help good causes⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Follow Olga Moshinsky Woltman⁠⁠⁠⁠