Ep 6. In this deeply moving episode, we dive into the remarkable journey of Paws With a Cause, a nonprofit that trains assistance dogs to transform lives. What starts as a story of financial hardship becomes a testimony to the power of passion and storytelling. Jeff shares how Scott Allen Creative unexpectedly landed a pitch with Paws at a time when the organization was in crisis. Competing against top-tier firms, he doubted their chances, but Rachel, Project Manager with Scott Allen Creative for over 15 years, went above and beyond. She delivered a two-year marketing plan as an added gift to their pitch. That bold move, paired with their refusal to sacrifice the research needed to tell the right story, marked the start of a purpose-driven partnership. What followed was more than just a branding project. Through interviews with clients, trainers, and the founder, they uncovered something powerful: these dogs weren’t just helpers, they were healers, companions, and bridges back to life. One student in a wheelchair said his Paws dog helped him meet and talk with people at school, which gave him more confidence. A woman who suffered seizures said her Paws dog gave her moments of life back. Another child with autism found comfort and emotional peace through his dog’s calming presence. The rebrand focused on these stories. Instead of spotlighting pristine photos of the dogs alone, the team shifted the lens to the relationship. Messaging like “You calm me,” “You open doors,” and “You saved my life” captured the emotional core of each human/dog bond. And then came the "You Needed Me" video. With narration from the perspective of a service dog, this heartwarming and educational short film touched both corporate funders and schoolchildren alike. This episode is a testament to how storytelling can rescue a mission and elevate it to new heights. It’s about the kind of connection that opens doors—literally and figuratively—for people who thought theirs had closed, and a heartwarming love story between each human and their service dog.