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Cut The Tie Podcast with Steven Schneider

How do you build something real in a world obsessed with quick wins and overnight success? In this episode of Cut The Tie, host Thomas Helfrich sits down with Steven Schneider, co-founder and CEO of Trio SEO, to talk about the discipline, patience, and strategy behind true digital growth.

Steven’s story began in college, when a simple class project led him into the wild early days of affiliate marketing and SEO. Since then, he’s built and scaled multiple online businesses, learning firsthand that success comes from persistence—not hacks. Now, as an SEO leader and entrepreneur, he helps B2B founders and CMOs adapt to the new world of AI-driven search while keeping what really matters at the core: human connection and consistency.

About Steven Schneider

Steven Schneider is the co-founder and CEO of Trio SEO, a results-driven digital agency helping B2B companies dominate search and conversion in both Google and AI-based platforms. With over a decade of experience building seven- and eight-figure online businesses, Steven has mastered the intersection of technical SEO, growth strategy, and storytelling. A passionate entrepreneur and LinkedIn creator, he’s committed to helping brands grow with clarity, purpose, and patience—one piece of great content at a time.

In this episode, Thomas and Steven discuss:

• Cutting ties with impatience
  Why real success isn’t built on instant gratification—and how patience pays compounding returns.
• From college project to SEO empire
  How Steven turned a class assignment into a multimillion-dollar content network through persistence and curiosity.
• Entrepreneurship after burnout
  Why leaving the startup grind and rebuilding from scratch gave him more freedom and fulfillment.
• Ranking in the age of AI
  How SEO is evolving with ChatGPT and other large language models—and why human content still wins.
• The power of consistency
  How posting daily on LinkedIn for years opened doors, built partnerships, and shaped his second business.

Key Takeaways

• Patience beats talent
  The biggest edge isn’t skill—it’s the willingness to outlast others.
• AI doesn’t replace humans—it amplifies them
  The future belongs to those who can pair technology with authenticity.
• Luck favors consistency
  The more you show up, the luckier you get.
• Entrepreneurship is a long game
  Play for five years, not five months—and watch what compounds.
• Quality still wins
  Whether it’s backlinks, content, or relationships, focus on depth over volume.

Connect with Steven Schneider

💼 LinkedIn: https://www.linkedin.com/in/schneis/
🌐 Website: https://www.trioseo.com

Connect with Thomas Helfrich

🐦 Twitter: https://twitter.com/thelfrich
📘 Facebook: https://www.facebook.com/groups/cutthetie
💼 LinkedIn: https://www.linkedin.com/in/thomashelfich
🌐 Website: https://www.cutthetie.com
📧 Email: t@instantlyrelevant.com
🚀 https://www.instantlyrelevant.co

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