Kate Voyten is a seasoned business leader with over 20 years of experience revitalizing small brands and stagnant businesses. She started her career at Procter & Gamble, working first in operations and eventually moving into brand management, where she ran businesses across the U.S., Europe, and Asia.

Her consumer-centric approach to innovation and commercial strategies, combined with her operational expertise, has helped transform businesses across consumer goods, automotive, and healthcare categories.

Some of her favorite challenges include relaunching the iconic $500 million Herbal Essences brand and returning it to profitable growth, spearheading the digital transformation and omnichannel strategy for the Hertz loyalty program, and building the OneTouch diabetes business in retail and e-commerce.

Today, Kate is the Chief Commercial Officer at Cadence OTC, where she is leading the effort to bring the next generation of oral contraceptives over the counter—expanding access to safe, affordable birth control for millions of women across the U.S. Kate is passionate about developing people and building partnerships that deliver meaningful business transformations.

She earned both her BS and MS from Carnegie Mellon University.

In This Conversation We Discuss:

• [00:00] Intro
• [01:24] Meeting customers’ urgent health needs
• [08:03] Focusing on signals that show real intent
• [11:33] Callouts
• [11:42] Turning urgent needs into long-term loyalty
• [13:32] Navigating advertising in regulated industries
• [16:04] Investing upfront to avoid costly rework
• [19:02] Sponsor: Electric Eye
• [20:10] Leveraging AI to uncover customer insights
• [24:22] Providing clarity through educated communication

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Affordable emergency contraception, convenient access cadenceotc.com/
• Follow Kate Voyten LinkedIn linkedin.com/in/katherine-voyten
• Schedule an intro call with one of our experts electriceye.io/connect

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