Advertising online doesn’t have to drain your budget—or your patience. In this episode of the EDGE Marketing Minute Podcast, Peter DeWit sits down with Robert Van Ginkel, Project Manager and Digital Marketing Strategist, to break down what really works with Google Ads, Facebook Ads, and PPC campaigns.

Too many businesses waste money on ads that don’t convert. In this conversation, we uncover how to make your paid advertising strategy actually pay off.

Inside this episode:

• Why “pay‑to‑play” marketing is here to stay
• How to start small with your ad budget and scale with data
• The difference between Google Ads, Facebook Ads, and LinkedIn Ads
• What to watch (and fix) in your campaign reports to avoid wasted spend
• How AI is quietly transforming PPC—what to use and what to avoid
• Real tips to get better leads, not just more clicks

Paid ads can be powerful, but only if you know how to measure, manage, and refine them. Whether you’re new to PPC or have been “boosting posts” for years, this episode will help you make smarter decisions with your marketing dollars.

Timestamps:

00:00 Kicking off the episode

01:24 How do paid ads stack up in your marketing tool box?

05:25 AI's impact on Google Ads

07:17 Managing your ads

10:19 Prediction: Advertising on AI

12:47 Where to run your online ads

16:31 Common paid advertising mistakes

20:40 How do you know your ads are working?

27:00 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#DigitalAdvertising #PaidAds #GoogleAds