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PR Resolution podcast

PR Resolution podcast

By: Stella Bayles
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About this listen

 Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call.© 2025 CoverageBook Career Success Economics Marketing Marketing & Sales
Episodes
  • PRs’ Growth Opportunity in AI Search & how to get started

    PRs’ Growth Opportunity in AI Search & how to get started
    Jul 26 2025
    Yes, this is another podcast about AI in PR BUT the difference between this interview and podcasts or articles on the topic is; I guarantee that in 30minutes you’ll feel confident to talk to your stakeholders about their new online reputation strategy and you’ll have your first 5 steps in how to get started. This is your practical introduction to PR and AI Search strategy. In this episode I interview Celia Harding, the founder of LEOPRD, the world’s first sole PR and AI Search visibility agency. After two decades in PR working with global giants like Google, Diageo and Mastercard to underground festivals and upstart founders, Celia spotted a shift every agency is still sleeping on: Large language models (LLMs) are quietly deciding who gets seen, heard and trusted. they don’t read ads. They read earned media. Celia jumped on this opportunity at the beginning of the year and hasn’t looked back and she joins the PR Resolution Podcast to share her learnings so far, how to talk to clients, how to adapt your strategy and what tools you need. This episode is full of tips you can take straight into meetings on Monday. Research referenced: https://www.leoprd.io/post/leo-report-2025-reputation-to-revenue-building-trust-authority-and-visibility-in-and-ai-era Special Guest: Celia Harding.
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    37 mins
  • The strategy behind the industry’s most awarded PR firm

    The strategy behind the industry’s most awarded PR firm
    May 29 2025
    Welcome to Episode One, Season Two of the PR Resolution Podcast. We're returning strong! In this episode Stella interviews Lucy Hart, Executive Strategy Director at The Romans; the most awarded PR agency in the industry. Often in PR there can be too much focus on media and not enough on the public. That's why this interview is so inspiring. Lucy talks about her passion for social anthropology and you can tell she means it. Its clear that her deep curiosity in people and the psychology of minds is one of the reasons her agency's campaigns make such an impact. Lucy explains how The Romans global team work with their clients to make the magic happen. She explains their ideation process and the tools and data that feeds each of their award-winning strategies. This is a special insight into an agency doing things differently. Special Guest: Lucy Hart .
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    32 mins
  • CoverageImpact. Will it solve the PR Industry's number 1 problem?

    CoverageImpact. Will it solve the PR Industry's number 1 problem?
    Feb 22 2024
    In this episode I interview the person that has inspired me the most in my career; Gary Preston. Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’. We discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful software founder in the PR industry has led to the launch of this new PR tool. In a time when PR budgets are being cut and in-house teams are admitting its often down to lack of confidence in measurement, Gary believes its time for a step-change in the way the industry showcases PR activity outcomes. He also believes this should be accessible to everyone and not just those that can afford high-level measurement and analytics support... Could this new free graph-generator tool that showcases PR outcomes be the answer to the PR industry’s biggest problem? Listen this interview and make your decision! www.CoverageImpact.com Special Guest: Gary Preston .
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    42 mins

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