PPC 101 (Pay Per click)
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
PPC 101 (Pay Per click)
-
Narrated by:
-
By:
About this listen
Dan starts by explaining what PPC is and how it helps generate traffic including the difference between organic and paid traffic.
Search intent is very important. Google wants to show results to what the user is searching for. Relevance is more important than paying to get to the top of the results.
You have the ability to fine tune the target of where ads show including location and a radius around a pin on a map. It's also possible to exclude variables from results to more accurately target your ads.
Ads are checked by humans, no adult products or ads for products that alter the mind or body: pharmaceuticals, cannabis, alcohol, tobacco. Basically the Disney of advertising.
- YouTube is the second largest search engine in the world.
- Remarketing
- Bidding on the phrases that your target market uses to solve their problems (Speak the language your customer speaks)
- Customer lifetime value
- Speak the language your customer speaks
- How to choose someone to run your ads for you.
- How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did
- Google Academy
- Udemy
- Adwords Express
- Google My Business
- Email the Podcast!
- Sean on LinkedIn
activate_mytile_page_redirect_t1
What listeners say about PPC 101 (Pay Per click)
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.