PF Flyers — The Return of Vintage Basketball Sneakers We Loved
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PF Flyers — The Return of Vintage Basketball Sneakers We Loved
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About this listen
In this episode of the Brand Archive, hosts Ben and Ashton explore the nostalgic journey of PF Flyers, a brand that has survived on its rich history and cultural significance. They discuss the origins of the brand, its marketing strategies, and the impact of media on its popularity, particularly through the film 'The Sandlot.' The conversation delves into the challenges faced by PF Flyers, including ownership changes and rebranding efforts, as well as the importance of brand consistency and iconography. The hosts conclude with key takeaways and future directions for the brand.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.