Today's episode is different. I'm in conversation with Vicky Hagen, founder of Hattie & Vic, a personal styling business that empowers women through beautifully considered clothing.

What makes this conversation special is that Vicky participated in The Base Notes first cohort earlier this year, and you'll hear how understanding her exceptional strengths has transformed not just her business clarity and confidence, but how she shows up for her clients every single day.

• [02:57] Vicky's origin story: Transforming personal styling to be more accessible and emotionally supportive
• [08:54] The transformative power of styling: Understanding women's life stages and personal empowerment
• [19:34] Choosing reflection over fear: Discovering the Base Notes as a method for business realignment
• [22:36] Finding the permission slip to turn up as you are
• [32:14] The challenges of running a business before finding a clear method
• [43:41] The power of finding your own business answers through guided reflection
• [51:24] Experiencing growth through intentional foundational work
• [105:55] The podcast as a supportive resource for creative entrepreneurs
• [112:30] Envisioning the future of Hattie & Vic

"The Base Notes is a method, not a formula. It doesn't tell you what the answer should be - that's your decision. It gives you the opportunity to consider all aspects of your business in a comprehensive way." - Vicky Hagen

"What makes the Base Notes so powerful is that it allows you to dip back into it in a non-linear fashion. After the initial deep dive, it becomes a resource that shines a spotlight on opportunities to do things differently." - Vicky Hagen

• Read: This Week's Full Journal Post
• Link: The Base Notes
• Subscribe to our Weekly newsletter
• Philippa Craddock Website: www.philippacraddock.com
• Email: news@philippacraddock.com
• Hattie & Vic Website: www.hattie&vic.com
• Hattie & Vic Instagram @hattieandvic

Are you feeling the tension between your creative passion and business identity? What holds you back from fully embracing your role as a creative business owner? Share your thoughts with me over on Instagram i read every message

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In the final months of the year, many creative entrepreneurs feel pressure to "finish strong" by launching something new, addind yet another service or completely reinventing what they are doing.. But what if the most straightforward path to additional revenue is already sitting right in your existing work and relationships?

In this episode I share five practical approaches specifically designed for creative minds to generate income that aligns with your natural working style.

• [00:00] Challenging the pressure to "finish strong"
• [04:26] Why traditional business advice often fails creative entrepreneurs
• [05:37] First approach: Creating simple, focused solution-based services
• [09:29] Second approach: Authentically reconnecting with existing network
• [10:56] Third approach: Identifying overlooked opportunities people already ask about
• [12:06] Fourth approach: Collaborative partnerships that complement your work
• [14:56] Fifth approach: 30-day commitment to a new communication strategy
• [15:50] Importance of confidence and clarity in implementing these approaches

"Your creative business doesn't need to become something completely different to be more profitable. You need to get better at recognising and valuing what you already do brilliantly."

• Read: This Week's Full Journal Post
• Link: The Base Notes Waitlist
• Subscribe to our Weekly newsletter
• Website: www.philippacraddock.com
• Email: news@philippacraddock.com

What revenue approach resonates most with you? Share a strategy you're excited to explore in your creative business. Send me a DM on Instagram and let me know!

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After watching Pinterest webinars promising millions of views and instant success, I uncover the game-changing truth about sustainable marketing for creative entrepreneurs. Discover why 26 strategic website visitors matter infinitely more than vanity metrics, and how authentic, strengths-led marketing can transform your business growth.

• [02:27] The problem with Pinterest webinars promising instant success
• [04:43] September's Pinterest metrics: 14,905 impressions, 26 unique website visitors
• [06:26] Why 26 real people matter more than millions of views
• [10:30] Creating a simple, 30-minute weekly Pinterest routine
• [12:48] The importance of having a website that supports visitors
• [14:34] Building marketing strategies around personal strengths
• [20:20] October's Pinterest strategy: increasing to 5 pins per week
• [22:36] The bigger picture: sustainable business growth through authentic marketing

"Twenty-six people finding your perfect-for-them website is worth more than a million views that lead nowhere!"

"Your creative business doesn't need millions of anything to succeed. It needs the right people to find you, and it needs you to be ready to look after them really well when they do."

• Read: This Week's Full Journal Post
• Pinterest Experiment Guide: Follow Along with My Pinterest Experiment
• Link: The Base Notes Waitlist
• Link: My Story Page
• Podcast Episode: 106. My Pinterest Experiment: Month 1
• Subscribe to our Weekly newsletter
• Website: www.philippacraddock.com
• Email: news@philippacraddock.com

Share Your Insights:

I'd love to hear if you're testing Pinterest in your own business or considering it after hearing about my experiment. What resonated most with your approach to sustainable marketing? Send me an email at news@philippacraddock.com with your discoveries or DM me on Instagram. I'm genuinely curious about what works for others too.

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