P387 CPG Product Develop Product Managers Are Critical to Innovation Success
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P387 CPG Product Develop Product Managers Are Critical to Innovation Success
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About this listen
This is drawn from an article published by McKinsey. Successful innovating in CPG like companies is extremely challenging and difficult, as I know from my own experience being in CPG companies as an executive for 26 years. This article points out the very important and critical role that a product development product manager plays. It covers the challenges they face and how they can be overcome, including the critical roles they need to lead and facilitate.
Contact: richard@i2ge.com
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