Owning the Moment: Situational Marketing Triggers
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Owning the Moment: Situational Marketing Triggers
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About this listen
Why does Maggi come to mind at 4 PM? Why do you think of Cadbury after dinner? It's not better advertising—it's smarter strategy. This episode reveals how winning brands don't compete on product quality. They compete for moments in your daily life, embedding themselves so deeply into specific situations that when the trigger fires, they're the only answer.
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