📈 Double Your Profit Day 6: 80/20 Rule for Small Business Growth

Welcome to Day 6 of the Double Your Profit 30-Day Challenge—the ultimate profit-boosting series for contractors, home service business owners, and small business entrepreneurs. Today, we expose a game-changing insight: 80% of your profit comes from 20% of your effort. That’s the Pareto Principle, and mastering it could 2X your bottom line.

🎯 Are you spending time on low-margin services, needy customers, or bloated departments? If so, you’re draining resources and killing growth. This episode will show you how to cut the fat, double down on ROI, and scale profit with precision.

💡 What You'll Learn in This Episode:
The 80/20 rule for small business profitability
How to identify unprofitable customers and low-return services
Which departments drain cash without adding value
How to cut the bottom 80% of waste and refocus
How to identify your top-performing profit centers
Case studies of businesses that doubled profits by simplifying
A repeatable framework to eliminate waste and scale

💸This Episode is Brought to You by CFO Made Easy

Built a strong trades business? Let’s take it to $10M and beyond. CFO Made Easy offers part-time CFO services for home and trade service businesses—helping you boost cash flow, maximize profit per tech, and make clear growth decisions.

📈 Free Offer: Book a 45-min Financial Insight Session to uncover growth blockers.

📚 Keep Learning

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More Ways To Connect with O&O

• John's YouTube Channel
• Weekly Newsletter

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer:
Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.

Double Your Profit Day 5: Zero-Based Budgeting for Home Service Businesses, Contractors, and Small Business Owners

Welcome to Day 5 of the "Double Your Profit" 30-Day Challenge — your go-to business growth series for home service business owners, contractors, and small business entrepreneurs looking to boost profit margins fast.

Today’s strategy? Zero-based budgeting — one of the most powerful financial tools for HVAC companies, plumbing businesses, electrical contractors, cleaning service operators, and anyone in the trades or service-based industries.

🔧 Most small businesses budget based on last year’s expenses. Not here. We’re showing you how to start from scratch — building your 2025 home service business budget from zero, line by line. Every expense, every tool, every salary, every marketing dollar must be justified and aligned with profitability.

✅ What is zero-based budgeting and why it works

✅ How to apply it to your contractor business

✅ Tips to cut overhead, improve cash flow, and increase EBITDA

✅ Why it’s a game-changer for scaling your field service company

🔑 What You’ll Learn Today:

What zero-based budgeting actually means
Why you should ignore revenue when setting budgets
How to start from zero and justify each expense
Re-evaluating overhead like marketing, admin, and utilities
Focusing on your biggest costs first for faster savings

💼 This Episode is Brought to You by Avoca AI!

Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.

🔗 Schedule a demo HERE

▶️More Episodes

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More Ways To Connect with O&O

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer:
Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.

Boomers aren’t your best bet anymore. While everyone’s still chasing the so-called Silver Tsunami, the truth is most aging-out home service businesses won’t sell — and the ones that do often aren’t worth buying. In this episode of Owned and Operated, John and Jack explain why smart operators are ditching the outdated playbook and going all-in on modern growth strategies.

They unpack why 2026 is their multi-market year and how they’re expanding beyond Ohio through greenfield launches, tuck-in acquisitions, and strategic partnerships. From leadership infrastructure to population-driven market selection, they share what it actually takes to scale a home service company past a single location. You’ll hear hard-earned lessons from failed multi-location attempts, the red flags of unscalable markets, and why buying a business isn’t always the best move — especially if the fundamentals aren’t there.

If you’re a plumbing, HVAC, or electrical operator looking to grow into new markets, this is your real-time roadmap — not the recycled Silver Tsunami narrative. John even teases behind-the-scenes strategies they’re using for greenfielding (the stuff he’s not ready to fully reveal… yet).

This is the episode that separates yesterday’s growth myths from today’s $100M playbook.

💼 Modernize is how smart contractors scale.

With inbound calls, live transfers, and branded programs, Modernize connects you to ready-to-buy homeowners. Over 9M leads delivered and $4B+ in revenue generated.

👉 Start growing

💼 Special Thanks to Service Scalers!

We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.

Want to learn how Service Scalers can do the same for you?

🔗Check Them Out Here

🚀 Huge Shoutout to SupplyHouse!

When it comes to fast turnaround times, SupplyHouse has our back! With 250,000+ SKUs covering plumbing, HVAC, and electrical, they make sure we get the right materials—fast and hassle-free.

💡Their Trademaster program offers free shipping, returns, and discounts, all with no membership fee. Use promo code SH5 for five percent off your first order— Code is valid through 9/30/2025.

🔗 Check them out & level up your supply game here

🎙️ Hosts:
John Wilson → [https://x.com/wilsoncompanies]
Jack Carr → [https://www.linkedin.com/in/jack-carr-299b0a1a7/]

Send Us Mail!

More Ways To Connect with O&O

• John's YouTube Channel
• Weekly Newsletter

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer:
Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.