If you’ve been wondering why build times keep stretching, why prices are rising, or why WA’s housing market feels so tight, this episode finally connects the dots.

Adam sits down with Joseph Passione, Managing Director of Prime Builders, for a clear look at what’s really driving today’s construction pressures. Joseph explains the key causes of delays, the biggest cost drivers, and why new building methods are becoming critical for WA’s future.

Whether you’re building your first home or planning your next project, this episode gives you a realistic view of what to expect in 2025.

Listen to the full episode of Own It: Your Property Partner for practical insights straight from WA’s building industry.

Here’s what’s inside:
00:00 Intro & Guest
00:51 Prime Builders Role
01:37 Family Business History
03:18 Industry Changes
04:18 Building Innovations
07:28 Client Demographics
09:12 Challenges & Rewards
10:55 Tips for First-Home Buyers
12:50 Home Building BTS
16:21 External Factors Impact
22:48 Future of Bricklaying
25:55 Trade Base & Costs
26:16 Costs: Melbourne vs Perth
27:14 Adopting New Methods
28:03 Brick Veneer Benefits
29:16 Speed of Brick Veneer
32:15 Regulation Impacts
35:38 Timing & Market Conditions
38:31 Client Control
39:43 Sticking to Proven Methods
45:13 Quick Fire
47:38 Transparency & Quality
52:16 Final Thoughts

Learn more at https://localehomes.com.au/

ABOUT JOSEPH PASSIONE
Joseph Passione is the Managing Director of Prime Builders, a third-generation builder leading a long-standing family business in WA. With over a decade of hands-on experience, he focuses on quality, innovation, and helping families enter homeownership.

Website: https://prime-group.net.au

Email: josephp@primeprojects.net.au

ABOUT ADAM SCHAAL
Adam Schaal is the Founder and Director of Locale Property Group and a trusted voice in Australia’s property space. With decades of experience and billions in transactions, he’s known for clear, honest, client-first guidance.

LinkedIn: https://www.linkedin.com/in/adam-schaal
Website: https://localewealth.com.au

ABOUT OWN IT: Your Property Partner
Own It shares real stories and practical lessons from people navigating the property world. Hosted by Adam Schaal, the show cuts the jargon and offers clear, honest conversations to help buyers and investors make confident decisions.
Podcast: https://open.spotify.com/show/6mJ6RDVDZNU4Ov7aoH6FdA
YouTube: https://www.youtube.com/@LocalePropertyGroup

Locale Property Group powers Locale Homes, Locale Wealth, and Locale Financial, helping Australians buy smarter with clear, client-first support.

FOLLOW US

Locale Homes | Wealth | Financial
IG: @localehomesau | @localewealth | @localefinancial

TikTok: @locale.homes | @localewealth | @localefinancial

What does it take to build communities that shape a nation?

In this episode, Nigel Satterley, founder and CEO of Satterley Property Group, shares how he grew from a small home builder to leading one of Australia’s largest land developers. He breaks down the housing affordability crisis, rising construction costs, and why limited land supply remains the biggest hurdle for buyers.

Nigel also explores the future of Australian property, master-planned communities, and offers practical advice for first-home buyers.

If you care about housing, affordability, or Australia’s property market, this episode is a must-watch.

Episode Guide:
00:27 Home Builder to Developer
01:07 Early Wins & Challenges
01:48 Expansion
03:23 Today’s Landscape
04:28 Housing & Affordability
05:30 Market Trends
07:34 Housing Shortages
19:03 Master-Planned Communities
25:38 Role of Developers
26:56 Land Acquisition
28:05 Sustainable Development
28:41 Quick Fire
32:20 Industry Collaboration
33:08 Proudest Achievements
36:45 Future of Land Development
41:01 Nigel’s Legacy & Lessons

🎧 Listen on Spotify: Own It: Your Property Partner

ABOUT NIGEL SATTERLEY

Founder and CEO of Satterley Property Group. With 50+ years in home building, real estate, and development, he’s known as one of Australia’s leading voices on housing and market trends. He also advises government on affordability and urban growth.

More from Nigel:
LinkedIn: https://www.linkedin.com/in/nigel-satterley-b086171a6/
Website: https://satterley.com.au/

ABOUT ADAM SCHAAL
Founder and Director of Locale Property Group. With decades of experience and billions in transactions, Adam is known for integrity, clarity, and helping clients make confident property decisions through honest, long-term guidance.

More from Adam:
LinkedIn: https://www.linkedin.com/in/adam-schaal

ABOUT OWN IT: Your Property Partner
Real stories. Real lessons. Real talk.

Buying your first home, upgrading, or investing can be daunting, you don’t have to do it alone. Hosted by Adam Schaal, Own It shares real experiences, wins, mistakes, and mindset shifts to help you make smarter moves without the jargon.

Learn more:
Podcast: https://open.spotify.com/show/6mJ6RDVDZNU4Ov7aoH6FdA

Facebook: facebook.com/localewealth

Locale Property Group powers Locale Homes, Locale Wealth, and Locale Financial, helping Australians buy smarter with clear, client-first support.

FOLLOW US

Locale Homes
IG: @localehomesau | TikTok: @locale.homes
localehomes.com.au

Locale Wealth
IG: @localewealth | TikTok: @localewealth
localewealth.com.au

Locale Financial
IG: @localefinancial | TikTok: @localefinancial
localefinancial.com.au

Are you ready to build? Red flags & green lights

Thinking about building a home but not sure if the timing, or the builder, is right? In this episode, we’re joined by Sean O’Neill, Advocate Manager at Locale Property Group. With experience at some of Perth’s biggest project builders and a track record of helping hundreds of buyers into their dream homes, Sean shares the insider tips you need to hear before you build.

We cover the key green lights that signal you’re ready to take the plunge, and the red flags that could cost you time, money, and peace of mind.

Whether you’re just starting to explore your options or feeling stuck in decision mode, this episode will help you walk away with more clarity, confidence, and direction.

And remember, Perth’s property market isn’t slowing down. If you're ready to build, the best time to act is now. And with Locale in your corner, you don’t have to do it alone.

FOLLOW US FOR MORE

Locale Homes
Helping West Australians buy and build new homes, minus the overwhelm.

Instagram: @localehomesau
TikTok: @locale.homes
Website: localehomes.com.au

Locale Wealth
Smart property strategies, simplified for rentvestors, investors, and future-you.

Instagram: @localewealth
TikTok: @localewealth
Website: localewealth.com.au

Locale Financial
Home loan experts who work for you, not the bank, so you can buy with clarity and confidence

Instagram: @localefinancial
TikTok: @localefinancial
Website: localefinancial.com.au

Locale Property Group is the team behind Locale Homes, Locale Wealth, and Locale Financial, on a mission to help Australians build, grow, and own their futures. From securing your first home to growing wealth through property or navigating finance with clarity, we’re here to simplify the journey and deliver real results. As client advocates, we offer honest guidance every step of the way, not just selling homes or loans, but reshaping how Australians experience property.

Owning property or building wealth might seem out of reach, but small, consistent steps can make a big impact over time.

In this episode we explore the simple, everyday money moves that can strengthen your financial position and help you get closer to your goals.
Joining us is Wayne Leggett, one of WA’s most respected financial planners, who brings over 40 years of experience in helping Australians turn their financial dreams into real outcomes. Wayne shares practical tips that you can start applying today from budgeting habits and spending choices to setting up your savings for success and avoiding the traps that hold people back.

Whether you're just starting out or refocusing your goals, this episode is packed with clear, actionable advice that really matters.
Special thanks to Wayne Leggett for his valuable insights and for reminding us that building wealth isn’t about big wins, it’s about the smart steps you take every day.

FOLLOW US FOR MORE

Locale Homes
Helping West Australians buy and build new homes, minus the overwhelm.

Instagram: @localehomesau
TikTok: @locale.homes
Website: localehomes.com.au

Locale Wealth
Smart property strategies, simplified for rentvestors, investors, and future-you.

Instagram: @localewealth
TikTok: @localewealth
Website: localewealth.com.au

Locale Financial
Home loan experts who work for you, not the bank, so you can buy with clarity and confidence

Instagram: @localefinancial
TikTok: @localefinancial
Website: localefinancial.com.au

Locale Property Group is the team behind Locale Homes, Locale Wealth, and Locale Financial, on a mission to help Australians build, grow, and own their futures. From securing your first home to growing wealth through property or navigating finance with clarity, we’re here to simplify the journey and deliver real results. As client advocates, we offer honest guidance every step of the way, not just selling homes or loans, but reshaping how Australians experience property.

Money, mindset & the meaning of freedom: Stop making the banks rich
Stuck in the 9-to-5 grind, paying off interest after interest, and wondering who really benefits? (Spoiler: it’s not you.)

In this episode, we sit down with Oumi Kapila, founding team member at Locale Property Group and avid investor, to unpack what financial freedom actually means and the lessons he’s learned along the way.

We dive into the mindset shifts, smart money moves, and common traps to avoid if you're serious about building wealth, not just working for it.

Whether you’re looking to ditch debt, buy property, or take control of your financial future, this conversation is your wake-up call.

So, what does financial freedom mean to you? And what’s your next move?

FOLLOW US FOR MORE

Locale Homes
Helping West Australians buy and build new homes, minus the overwhelm.

Instagram: @localehomesau
TikTok: @locale.homes
Website: localehomes.com.au

Locale Wealth
Smart property strategies, simplified for rentvestors, investors, and future-you.

Instagram: @localewealth
TikTok: @localewealth
Website: localewealth.com.au

Locale Financial
Home loan experts who work for you, not the bank, so you can buy with clarity and confidence

Instagram: @localefinancial
TikTok: @localefinancial
Website: localefinancial.com.au

Locale Property Group is the team behind Locale Homes, Locale Wealth, and Locale Financial, on a mission to help Australians build, grow, and own their futures. From securing your first home to growing wealth through property or navigating finance with clarity, we’re here to simplify the journey and deliver real results. As client advocates, we offer honest guidance every step of the way, not just selling homes or loans, but reshaping how Australians experience property.

Buying your first home can feel like stepping into a maze of mixed messages and surprise costs. But we’re here to clear things up.

In this episode, we’re joined by Brad Linford, Head of Finance at Locale Financial, who brings over 12 years of experience across banking, finance, and property. Together, we unpack the real costs of getting into the Property Market. From what’s actually needed for a deposit, to the sneaky upfront costs many first-home buyers underestimate.

Whether you're saving now or thinking about your next move, this episode will help you feel clear, confident, and in control. We back you with honest advice, smarter finance, and the right support from day one.

FOLLOW US FOR MORE

Locale Homes
Helping West Australians buy and build new homes, minus the overwhelm.

Instagram: @localehomesau
TikTok: @locale.homes
Website: localehomes.com.au

Locale Wealth
Smart property strategies, simplified for rentvestors, investors, and future-you.

Instagram: @localewealth
TikTok: @localewealth
Website: localewealth.com.au

Locale Financial
Home loan experts who work for you, not the bank, so you can buy with clarity and confidence

Instagram: @localefinancial
TikTok: @localefinancial
Website: localefinancial.com.au

Locale Property Group is the team behind Locale Homes, Locale Wealth, and Locale Financial, on a mission to help Australians build, grow, and own their futures. From securing your first home to growing wealth through property or navigating finance with clarity, we’re here to simplify the journey and deliver real results. As client advocates, we offer honest guidance every step of the way, not just selling homes or loans, but reshaping how Australians experience property.

Real estate isn’t just about transactions, it’s about people.

In this episode, we sit down with Justin Merendino, a local agent known for doing things the right way. From his deep community roots to his people-first approach, Justin shares what true service looks like in an industry that often forgets the human side.

At Locale, we believe the same: that trust, care, and clear guidance should be the norm, not the exception. And Justin’s story is a reminder of how powerful that can be.

Connect with our guest: Justin Merendino
Instagram: @justin_merendino_raywhite

FOLLOW US FOR MORE

Locale Homes
Helping West Australians buy and build new homes, minus the overwhelm.

Instagram: @localehomesau
TikTok: @locale.homes
Website: localehomes.com.au

Locale Wealth
Smart property strategies, simplified for rentvestors, investors, and future-you.

Instagram: @localewealth
TikTok: @localewealth
Website: localewealth.com.au

Locale Financial
Home loan experts who work for you, not the bank, so you can buy with clarity and confidence

Instagram: @localefinancial
TikTok: @localefinancial
Website: localefinancial.com.au

Locale Property Group is the team behind Locale Homes, Locale Wealth, and Locale Financial, on a mission to help Australians build, grow, and own their futures. From securing your first home to growing wealth through property or navigating finance with clarity, we’re here to simplify the journey and deliver real results. As client advocates, we offer honest guidance every step of the way, not just selling homes or loans, but reshaping how Australians experience property.

You don’t have to give up the lifestyle you love just to get into the property market.

In this episode, we’re joined by Conor from Locale Wealth, a Perth-based property strategist helping everyday Aussies make smarter property moves.

We’re breaking down rentvesting: a strategy where you buy in a high-growth area while continuing to rent where you actually want to live.

If you’re trying to get into the market without compromising on location, this could be a game-changer.

Connect with our guest: Conor Lloyd-Fox
LinkedIn: Conor Lloyd-Fox
Instagram: @thepropertyfox

FOLLOW US FOR MORE

Locale Homes
Helping West Australians buy and build new homes, minus the overwhelm.

Instagram: @localehomesau
TikTok: @locale.homes
Website: localehomes.com.au

Locale Wealth
Smart property strategies, simplified for rentvestors, investors, and future-you.

Instagram: @localewealth
TikTok: @localewealth
Website: localewealth.com.au

Locale Financial
Home loan experts who work for you, not the bank, so you can buy with clarity and confidence

Instagram: @localefinancial
TikTok: @localefinancial
Website: localefinancial.com.au

Locale Property Group is the team behind Locale Homes, Locale Wealth, and Locale Financial, on a mission to help Australians build, grow, and own their futures. From securing your first home to growing wealth through property or navigating finance with clarity, we’re here to simplify the journey and deliver real results. As client advocates, we offer honest guidance every step of the way, not just selling homes or loans, but reshaping how Australians experience property.