Is your dog business just a set of services, or is it a brand that people feel something about? In this episode of the Overdog Podcast, we're taking a deep dive into the crucial difference between running a business and building a brand. If you've ever thought your logo and color scheme were the extent of your branding, think again. This conversation unpacks how to truly become unforgettable in your community and the industry—by crafting emotional connections, elevating customer experiences, and showing up in powerful, personality-driven ways.

You'll hear why injecting your "why" into every corner of your business, creating talk-worthy moments, and leading with consistent energy matters more than ever. Plus, discover how storytelling, local engagement, and a bold visual identity can make your business stand out in a sea of sameness. If you're ready to level up from being just another pet care provider to a brand that turns heads and wins hearts, you don't want to miss this one.

In this episode of the Overdog Podcast, we're diving into what it really takes to make your pet care business stand out in a crowded market. It’s not just about looking professional — it’s about being unforgettable. You’ll learn why simply having “satisfied customers” isn’t enough, and how creating bold, emotional, and consistent branding can leave a lasting impression on your clients. From logos to taglines to the tone of your messaging, discover how to shape every element of your business to cut through the noise and make people remember you.

But we’re not just talking theory — this episode is packed with real-world ideas to implement right away. Want to know how one business turned its boarding facility into a mini travel adventure for dogs? Or how simple gestures like surprise discounts and welcome kits can transform a customer’s perception? You’ll get examples from big brands that nailed the rebrand game, plus a roadmap for creating memorable experiences at every step of your customer journey. If you’re ready to stop blending in and start standing out, this one’s for you.

Today we're diving into the big debates shaking up the dog daycare and boarding world. From whether you should offer discounts, have seven-day-a-week daycare, or let employee dogs join playgroups, Fern lays out the pros, cons, and his personal takes to help you make the best calls for your business. You’ll get a straight-shooting look at topics where strong opinions fly—and where there's no one-size-fits-all answer.

Plus, Fern shares a clever marketing tactic he picked up from his college tours that could give your facility an instant edge with new customers. It's a jam-packed episode designed to challenge the way you think and give you new ideas to level up your daycare or boarding facility. Tune in to hear it all!