You’re working hard, but are you doing the right things to grow your pet resort? In this episode, Fern is joined by Overdog team members Kasey and Ashley to reveal the most consistent habits and strategies they’ve seen in successful pet care businesses. After working with dozens of pet resorts, they’ve identified key patterns that separate those that thrive from those that struggle—and they’re sharing them all with you.

From lead follow-up timing to how you present your pricing, this episode dives into the overlooked details that make or break your client experience. You’ll hear real examples, honest mistakes, and easy-to-miss opportunities that could seriously move the needle for your business. Whether you’re a seasoned operator or just getting started, this conversation will challenge how you think about growth—and give you a few lightbulb moments along the way.

It's a new year, and with 2026 officially underway, this episode is all about gearing up for what's next in the pet care industry. Fern breaks down what he's seeing across the board—from tighter numbers and shifting client behaviors to the growing demand for premium experiences. Whether your daycare or boarding numbers dipped last year or you're just wondering where to focus your energy next, this episode has a lot to reflect on and act upon.

You'll hear insights on how the most successful pet resorts are adapting their services, pricing strategies, and messaging to stay ahead. Plus, a look into where the industry is headed—including the rise of enrichment-based care, smarter marketing, and how AI might play a bigger role in your daily operations than you think. If you're aiming to level up your business in 2026, this episode is your blueprint to start strong.

Want to add luxury boarding options but think your space just isn’t built for it? In this episode, Fern sits down with Fred Silber of Pet Therapeutics, who’s created something that could completely change how you think about “luxury” in your facility. You’ll hear how the right kind of bedding—designed with both science and dog behavior in mind—can elevate the entire experience for both dogs and their humans without the need for a massive renovation or a big budget.

Fred breaks down why comfort isn't just about plush pillows—it’s about understanding a dog’s senses, especially one that’s often overlooked. Learn how something as simple as touch can drastically improve a dog’s stay, reduce anxiety, and increase client satisfaction. If you’ve been looking for a low-labor, high-impact way to boost your brand and your profits, this conversation is one you’ll want to hear.