Podcast: Outside the Treatment Room
Host: Connie Holm

Welcome back to Outside the Treatment Room! After a short pause, I'm back and diving into a topic that can transform your beauty business — Digital Marketing!

In this episode, I’m sharing a beginner-friendly overview of essential digital marketing strategies for estheticians, spa owners, and beauty entrepreneurs. Whether you’re just starting out or looking to sharpen your skills, this episode will give you practical steps to build a strong online presence and start attracting more clients.

• Why digital marketing is essential for the beauty industry in 2025
• How to increase your visibility and trust online
• The basics of SEO and creating a website that helps clients book you
• Using email marketing to connect with and retain clients
• How to leverage Instagram, TikTok, and social media to showcase your work
• Managing your Google reviews and online reputation
• Intro to paid ads and how to target the right clients
• Common mistakes beauty business owners make — and how to avoid them

• Digital marketing is no longer optional — it’s essential.
• Start simple: Pick one or two strategies to focus on and build from there.
• Be consistent: Posting and engaging regularly makes a huge difference.
• Video is king: Use Reels, TikToks, and short videos to boost engagement.
• Your #1 marketing rule: Speak to one audience, deliver one message, and include one call to action to make your content clear and effective.

"Google only loves you when everyone else loves you first." — Wendy Piersall

👉 Stay tuned for upcoming episodes where I’ll be breaking down each of these strategies in more detail, so you can start implementing them right away!

Follow me on Instagram & Facebook: @Rosegold Learning
Send me a DM if you have questions or need help with your marketing strategy!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook: www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Podcast Episode Notes: Focus on What You Can Control

Episode Title: Focus on What You Can Control
Podcast: Outside the Treatment Room
Host: Connie Holm

Feeling overwhelmed by things outside your control? Whether it’s client cancellations, social media algorithms, or personal challenges, it’s easy to get stuck in frustration. In this episode, we’re shifting our focus to what we can control—and letting go of what we can’t. Tune in to learn how to redirect your energy and regain control over your business and mindset.

The Power of Letting Go

Worrying about things outside your control drains your energy and keeps you stuck.

The most successful people focus on what they can influence, not external factors.

What You Can Control in Your Business

Your Actions – Instead of stressing over slow business, take proactive steps like running promotions or learning a new skill.

Your Mindset – Shift negative thoughts into opportunities (e.g., unexpected free time can be used productively).

Your Boundaries – Set limits on your availability and energy; you don’t have to be available 24/7.

Your Effort – Success isn’t about working longer hours but about consistent, focused effort.

Practical Strategies for Staying Focused

Create a ‘Control List’ – Divide a page into “Things I Can’t Control” vs. “Things I Can Control” and focus only on the latter.

Use the ‘Pause and Redirect’ Method – When you catch yourself worrying, ask: “What’s one action I can take right now?”

Set Boundaries with Negativity – Avoid doom-scrolling, gossip, and energy-draining distractions.

Create a Vision Board – Visualize your goals with simple notes or images to stay motivated.

With all the uncertainty in the world, it’s easy to feel out of control. I’ve personally struggled with long to-do lists, frustration over others’ actions, and the mental weight of uncertainty. But by focusing on what I can control, I’ve found clarity and peace—and I want to help you do the same.

A Thought to Leave You With

“You can’t stop the waves, but you can learn to surf.” – Jon Kabat-Zinn

If this episode resonated with you, please subscribe, leave a review, and share it with a friend who needs to hear it. Thanks for tuning in, and I’ll see you next time on Outside the Treatment Room!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook: www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Podcast Show Notes

Podcast Title: Outside the Treatment Room
Episode Title: Quick Cash Strategies for Beauty Pros
Host: Connie Holm

Episode Summary:
In this episode of Outside the Treatment Room, host Connie Holm shares practical and creative strategies for beauty professionals to generate quick cash. Whether you’re a solo esthetician, lash artist, nail tech, or spa owner, these tips will help you boost your income without feeling overwhelmed. From flash sales to leveraging social media, Connie breaks down actionable steps to help you meet your short-term financial goals.

What You’ll Learn in This Episode:

Flash Sale Ideas

• Create a bundled “Glow-Up Package” for multiple services at a slight discount.
• Offer “book now, save later” deals to keep clients on a schedule.
• Add value to packages with free or clearance items from your suppliers.

Retail Strategies

• Promote products used during treatments to boost at-home results.
• Overcome hesitation about selling retail by educating clients about product benefits.

Maximizing Social Media

• Post last-minute appointment alerts and create urgency with updates.
• Use videos, live sessions, and client transformations to promote services.

Collaborations with Local Businesses

• Partner with local shops, fitness studios, or restaurants for cross-promotions.
• Set up draws or giveaways to increase your visibility and attract new clients.

Quote of the Week:
“You can’t use up creativity. The more you use, the more you have.” – Maya Angelou

Resources & Links Mentioned:

• Follow Connie on social media for more tips and updates.
• Try using QR codes or online links for seamless client bookings during promotions.
• Consider offering free consultations to showcase your expertise and gain trust.

Share Your Success Stories:
Did you try any of these strategies? Let Connie know how they worked for you! Leave a review or tag her on social media.

Thanks for Listening!
Thank you for tuning into this episode of Outside the Treatment Room. Be bold, be creative, and see you next week!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook: www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!