Outdoor Industry Executive Voices cover art

Outdoor Industry Executive Voices

Outdoor Industry Executive Voices

By: Highline Outdoor Group | Tony O'Neill
Listen for free

About this listen

 Over the past two decades, I've been privileged to build relationships and strategize with some of the most distinguished thought leaders in the Outdoor Industry and Sporting Goods brands. We dive deep into the backstories of these industry titans, as well as personal and professional development. Hosted by Tony O'Neill, Founder and President of Highline Outdoor Group, a purpose-driven executive search firm specializing in placing high-impact leaders in the outdoor industry and sporting goods companies and brands. Learn more at: https://highlineoutdoor.comHighline Outdoor Group | Tony O'Neill Career Success Economics
Episodes
  • Mike Cachat The Inventor of Online Bike Sales

    Mike Cachat The Inventor of Online Bike Sales
    Oct 15 2024

    I'm excited to share my conversation with Mike Cachat, a pioneer in our industry and someone I've known for many years.


    Mike's journey from building a small bike repair business as a teenager to founding Jenson USA is a testament to seeing the future, perseverance, and innovation.


    This episode is for you if you enjoy learning about the ups and downs of entrepreneurship and leadership or seek inspiration in growth and resilience.


    Streaming on all podcast platforms, or watch on YouTube & Spotify.


    Enjoy your day!


    🏔 🚲 🌿 – Tony
    Show More Show Less
    52 mins
  • Nancy Dynan Building Strong Teams

    Nancy Dynan Building Strong Teams
    Aug 14 2024

    I’m so happy to share this conversation with Nancy Dynan, someone I’ve had the privilege of knowing both professionally and personally. Nancy’s journey from the rowing world to the C-suite is nothing short of inspiring. We talk through her career evolution, the lessons she’s learned, and how she’s built strong, successful teams with LL Bean, prAna and NIXON to name a few. If you’re curious about aligning personal values with professional growth, this episode is a must-listen. Enjoy the insights, the wisdom, and a few surprises along the way.
    Show More Show Less
    51 mins
  • Accelerating Your Brand Mission - Christian Lepley

    Accelerating Your Brand Mission - Christian Lepley
    Nov 16 2023

    Today, I sit down with a marketing maven with deep roots in the outdoor, endurance sports, nutrition, and fashion industries.

    Christian Lepley takes us through his journey from an ad agency to spearheading innovative campaigns for Levi Strauss & Co., The North Face, a VF Company, and GU Energy Labs.

    Listen now to hear us discuss launching buzz-worthy campaigns and professional pizza making.


    Christian's curated magazine list


    Like The Wind

    https://www.likethewindmagazine.com/


    Adventure Journal

    https://adventure-journal.com/


    Trails Magazine

    https://trailsmag.net/


    Monocle

    https://monocle.com/


    01:28 Christian's entry point into the outdoor industry

    04:20 MO when taking on VP of Marketing at GU Energy Labs

    08:51 Creating Buzzworthy content

    09:17 We don't know exactly

    10:21 creating emotion

    10:58 Most powerful emotions

    16:09 Do you need to be authentic?

    20:33 Difference between agency side versus brand side

    29:50 Endemic or general Marketing agencies in the outdoor industry

    33:05 Transitioning your marketing from agency to in-house








    Highline Outdoor Group

    https://www.highlineoutdoor.com/


    LinkedIn https://www.linkedin.com/in/outdoorindustryrecruiter/
    Show More Show Less
    55 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.