Great recruiting doesn’t start with a nice-sounding job posting. Recruiting starts with understanding and building on your mission, values, company culture, and branding.

In this debut episode of The Blue Collar Podcast, producer Rita Richa interviews your hosts, Joshua Lewis and Warren Lentz, about their philosophy and best practices for recruiting and retaining employees in the trades.

Successfully hiring and retaining employees in HVAC and other technical trades has never been as challenging as it is today. Do you agree? Plus, with more candidates empowered to interview their potential employers, it’s crucial that you’re prepared to confidently market your company as a company they want to work for.

That’s why Josh and Warren are inspired to teach business owners like you the ins and outs of recruiting. Their innovative mindsets will solve your recruitment and retention problems and help you build a dream team!

If you’re ready to learn how to turn employees into loyal brand ambassadors, The Blue Collar Podcast is for you. Tune in!

In this episode, we discuss:

- What most business leaders get wrong about recruiting.

- Why company culture is the #1 factor in successful recruiting.

- How to ensure you’re attracting high-quality job candidates that align with your company culture and values.

- Setting Expectations: How do you prioritize candidate skills/qualities in the hiring process?

- Tips for finding your ideal employees (even if they’re already employed somewhere else).

- How to make the hiring process more inclusive, diverse, and equitable.

- Should I have an employee referral program?

In future episodes, we’ll be discussing:

- Recruiting & Retaining Talent: What goes into effective talent acquisition and retention for skilled trades businesses?

- Company Culture: How to create a business that everyone wants to work for.

- Marketing to Job Candidates: What does it mean to market yourself as an employer?

- Candidates Interviewing Employers: Is this a good trend or should we mitigate it?

- & much more, so stay tuned!

Special thanks to our sponsor Yellowstone Local for making this show possible!

Listening on a desktop & can’t see the links? Just search for The Blue Collar in your favorite podcast player.

This episode was produced and brought to you by Reignite Media (Follow them @reignite.media).