In this episode, Ed Nell and Amanda Moore, a business coach with a wealth of experience, dive into the practicalities of working with a coach. Amanda explains the process of the first session with a new client, which begins with a discovery chat, allowing her to understand their pain points. She shares how she uses tools like the "Wheel of Fortune" and a 12-month lookback exercise to assess where clients stand in various aspects of their lives and business. This episode gives valuable insight into how coaching can help identify issues, set actionable goals, and enhance both personal and business growth.

Key Takeaways

Starting with Discovery: The first session focuses on understanding a client’s business and personal challenges through a discovery chat, setting the foundation for a tailored coaching plan.

Unloading and Reflection: The first 10 minutes of each session allow clients to offload their concerns, building trust and creating a space for open conversation before diving into action points.

The Wheel of Fortune: Amanda uses this tool to evaluate a client’s current situation in various areas of their life and business, identifying areas for improvement and setting goals.

12-Month Lookback: Reflecting on the past 12 months allows clients to acknowledge their successes and learn from past mistakes, forming the basis for future growth.

Coaching for Startups and Beyond: Amanda specialises in coaching for startups and medium-sized businesses, focusing on growth, improving processes, and helping clients achieve a healthy work-life balance.

Best Moments

“The first session is all about trust. Clients should feel they can share anything with me, and we build from there.”

“It’s not about me telling you what to do—it’s about helping you figure out where you are and where you want to go.”

“The 12-month lookback is a powerful tool—it helps clients recognise their achievements and how to move forward more effectively.”

“Coaching isn’t about being told what to do—it’s about a partnership, with me supporting and guiding you towards your goals.”

About Amanda Moore

Amanda Moore is a business coach and marketing expert helping B2B and B2C businesses in the West Midlands achieve sustainable success. With a strong background in marketing, she specialises in using LinkedIn as a powerful lead-generation tool, enabling businesses to connect with new prospects and close more sales. Having worked closely with Entrepreneurs Circle, Amanda has seen first-hand how strategic marketing can transform businesses. She is passionate about helping entrepreneurs grow their networks, generate high-quality leads, and build profitable, scalable businesses.

Connect with Amanda

Facebook: https://www.facebook.com/ourloveforbusiness/?locale=en_GB

Instagram: https://www.instagram.com/ourloveforbusiness?igsh=YnpkMG1heXprM2k0

Email: amanda@ourloveforbusiness.co.uk

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