In this week's podcast episode, Gilly shares a busy and eventful week, starting with the Institute of Classical Osteopathy's conference on International Women's Day, where her talk was well received.

She enjoyed a sunny birthday on Sunday, spent with friends and newborn babies. On Monday, she had client meetings, supporting them with tech and system improvements. Tuesday involved attending a careers day at UCO and delivering a talk on marketing to students at LSO. Thursday was filled with a masterclass on marketing, a team meeting, and working with a new ambitious client looking to expand his clinic.

The week was packed with learning, networking, and business development.

(0:00) - Kicking Off the Week: The Institute of Classical Osteopathy Conference
"Let's sneak a peek into my week. So I've been very busy this week, beginning last Saturday."

(0:54) - Birthday Celebration and a Relaxing Sunday
"Sunday, it was my birthday, and unusually it was very sunny, and warm."

(1:52) - UCO Careers Day & Marketing Talk at LSO
"Tuesday, I was at the UCO, because it was their undergrad jobs day, or careers day..."

(2:44) - Masterclass, Team Check-in, and New Client Development
"Thursday, oh that was a busy day, I gave an hours masterclass to my OsteoBizFix group on marketing into the community."

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this podcast episode, Gilly discusses the importance of focusing on results rather than just techniques in osteopathy. She emphasizes that patients are not merely purchasing treatment but are seeking tangible outcomes.

The episode highlights the significance of connecting with patients through authenticity, confidence, and genuine care. By showcasing your expertise and passion in your marketing, you attract the right patients who appreciate your investment in their wellbeing.

The Value of Results 0:14
"People don't actually buy osteopathy. They are buying results."

Beyond Techniques: The Real Offer 0:33
"It's not just about the techniques, the exercises or the treatment plans."

The Power of Personal Presence 0:47
"They're choosing you, your expertise, your confidence, your presence, your air."

Attracting Patients Through Authenticity 1:28
"Align yourself first and the right patients will pop themselves into your diary."

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

This podcast episode highlights the challenges of running and growing a business, particularly when you're juggling multiple roles, from owner to marketer to tech support.

Gilly shares personal experiences of feeling overwhelmed and isolated, especially when friends and family may not fully understand the struggles. She emphasizes the importance of having a coach and a supportive community, pointing out that mentorship and guidance from someone who has been through similar challenges can make a huge difference.

Gilly encourages listeners to set aside ego and seek the help they need to avoid burnout and achieve long-term success.

The Loneliness of Entrepreneurship (0:03)
"Running and growing any business or practice can feel like a lonely road."

The Power of Tough Love (1:33)
"Sometimes you don't just need encouragement, you need a firm but caring kick in the right direction too."

The Value of Support (3:55)
"The right support can keep you on track, help you break through to new levels and remind you that you've actually got more in the tank than you think."

Mentorship and Community (4:33)
"The right mentor and community can make this journey not just more successful, but also more enjoyable with fewer unnecessary struggles along the way."

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.