Episodes

  • Why I refuse to fix my first book

    Why I refuse to fix my first book
    Nov 29 2025

    In my first tiny book, there are mistakes of various kinds. I've decided to keep them. Here's why.This video is based on a post I wrote on Substack. Read it for free here: https://open.substack.com/pub/fabiocerpelloni/p/this-is-writing?r=2iifxg&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false"Tiny Book Author" is now on Amazon - https://a.co/d/7QfZyr8
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    8 mins
  • Reading in a world that wants to distract me...

    Reading in a world that wants to distract me...
    Nov 13 2025

    Do you prefer paper books or audiobooks? What about e-books? Do you think they’re the best? I have clear preferences when it comes to reading.

    (I wrote about this here - https://open.substack.com/pub/fabiocerpelloni/p/e-books-audiobooks-or-just-paper?r=2iifxg&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false)
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    12 mins
  • How to Connect Your Book to Its Audience: with Book Marketing Specialist, Sarah Bean

    How to Connect Your Book to Its Audience: with Book Marketing Specialist, Sarah Bean
    Nov 6 2025
    How do you market your book if you don’t like social media or public speaking? What makes a nonfiction book stand out when there are already thousands on the same topic?How do you get real, unbiased book reviews? I invited Sarah Bean, an experienced book marketing specialist from the US, to have a chat about tips and strategies to market a nonfiction book. Enjoy the conversation!Links, books, and stuff we mentioned:Book Launchers: https://booklaunchers.com/Author Launch Kit software: https://authorlaunchkit.com/"Your Music and People" by Derek Sivers"On Writing" by Stephen King"Self-Publish & Succeed" by Julie BroadBook review services Sarah recommended: Get Books Reviewed: www.booklaunchers.com/gbrGet Authentic Book Reviews: https://getauthenticbookreviews.com/Gemsy: https://gemsy.io/Join Better Writers: https://fabiocerpelloni.com/privateTime stamps00:26 - Intro & guest: Sarah Bean (Book Launchers)03:25 - What a book marketing specialist does04:30 - Success vs failure: prep wins (+ Amani Roberts case)06:49 - Prep essentials: UVP, target reader, positioning08:02 - Foundations: website + ongoing content08:50 - If you’re shy/off social11:29 - Unconventional tactics tied to passions14:12 - Start with goals18:22 - “I’m a writer, not a marketer”: audit your assets & network (Ellen story)22:53 - Tool: Author Launch Kit (AI plan, assets, media list)24:24 - Differentiate beyond personal story28:42 - “Outcome of the outcome”32:19 - Reviews = lifeblood; Amazon dynamics37:24 - Getting reviews41:27 - Self-Publish & Succeed43:52 - Practical AI uses46:35 - Audiobooks48:42 - Format strategy: offer print + ebook + audio50:28 - Why a unified team beats piecemeal freelancers51:49 - Book recommendations
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    54 mins
  • Seeing my new book for the first time...

    Seeing my new book for the first time...
    Oct 28 2025

    The trial copy of my new tiny book just arrived and I’m seeing it for the first time! Watch as I unbox it...Better Writers (my private email list) - https://fabiocerpelloni.com/private/
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    9 mins
  • The Wrong Question About Writing

    The Wrong Question About Writing
    Oct 10 2025

    Writers often wonder if their work is worth reading. In this video, I share why I think that’s the wrong question to ask. Better Writers - https://fabiocerpelloni.com/private
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    13 mins
  • Writing Lessons Hidden in a Nutrition Book

    Writing Lessons Hidden in a Nutrition Book
    Sep 26 2025

    Last week I finished reading "Eat Well: The Easy Way to Look and Feel Fabulous by Nell Nelson." There are a few lessons for nonfiction writers and readers here. Enjoy the ramble!

    - Tiny Book Author services - https://fabiocerpelloni.com/services/

    - Join Better Writers - https://fabiocerpelloni.com/private/
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    14 mins
  • Think you need talent? (Talent is overrated)

    Think you need talent? (Talent is overrated)
    Sep 19 2025

    ...and misunderstood. A few thoughts on how to get skilled instead. Join Better Writers - https://fabiocerpelloni.com/private/
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    10 mins
  • You ARE a real writer. No more self-doubt.

    You ARE a real writer. No more self-doubt.
    Sep 2 2025

    You’re a writer. Period. No more self-doubt. No more questioning your identity. Listen for a few thoughts on this. Join Better Writers - https://fabiocerpelloni.com/private/
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    9 mins