For those seeking to integrate more AI into their business but feel overwhelmed, a call can be scheduled with me here: https://calendly.com/giuseppe-ofw/introductory-call.QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/CONTACT ME:🔹 quarataconsulting.com🔹 info@quarataconsulting.com---------------------------------------------------------------------Phil Dobinson, co-owner of Oola Bowls , joins the podcast to share the incredible journey of growing his brand from a single food truck in Lancaster, PA , to a multi-state franchise. He emphasizes that the core of their success isn't traditional advertising, but a relentless focus on building genuine relationships. Phil details the "boots-on-the-ground" strategy of getting "bowls in bellies" , the importance of empowering the right people , and how maintaining a "mom-and-pop" culture is critical, even as they scale. He also shares the personal side of the journey, including the leap of faith required to move to Tampa and launch the brand in a new market where he knew no one.Key Learnings:The Oola Bowls origin story: From a food truck to a franchise.The Hershey Park deal: How one simple conversation sparked a major opportunity.Why relationships are the most important part of marketing.The "Bowls in Bellies" strategy: Using free samples effectively.Maintaining a "mom-and-pop" vibe in a growing franchise.The power of finding the right people for the right "seat on the bus".Phil's advice on seeking opportunities and persistence.Chapters00:00 - Intro: The Hershey Park Connection 02:58 - How Oola Bowls Started in Lancaster05:15 - From Food Truck to Full-Time Job 06:55 - Finding The Right Team & Culture07:51 - The Legal & Financial Hurdles of Franchising09:14 - Expanding Oola Bowls Across the US 10:29 - Why You Can't Do It All By Yourself14:03 - Relationships vs. Running Ads17:46 - "Boots on the Ground" Marketing 21:58 - The ROI of Giving Free Samples26:42 - Partnering with Local Social Media33:16 - Facing Imposter Syndrome & Moving to Tampa41:40 - Conclusion: Phil's Advice for Entrepreneurs Connect with Phil Dobinson ( Owner of Oola Bowls )http://instagram.com/@oolabowlstampahttps://www.oolabowls.com