SEND US A TEXT. Drop Mista Yu a text at: (904) 867-4466 or (https://www.buzzsprout.com/twilio/text_messages/2378778/open_sms). Leave your first name and the city you're reaching out to us from. We'll respond to your message on the next Fan Mail episode and give you the biggest shoutout. Every message you send to me matters. WANT A SHOUT-OUT ON THE PODCAST?

What if sales felt like relief instead of pressure? We sat down with executive coach, author, and international speaker Scott Schilling to redefine selling from the ground up—and it starts with a simple idea: identify the problem, provide the solution. Scott shares how heart-centered selling turns every conversation into education without manipulation, why trust must be built ahead of the need, and how “release with dignity” keeps relationships alive even when the timing isn’t right.

From Big Ten football under legendary coach Hayden Fry to global stages, Scott connects fundamentals, clarity, and servant leadership into a practical system anyone can use. We unpack the biggest sales mistakes—like “show up and throw up”—and replace them with discovery-led questions that earn the right to present. Scott explains how to qualify decision-makers with respect, reframe rejection as neutral feedback, and use empathy and compassion to map benefits to what buyers truly value.

You’ll also hear a powerful story from Singapore about leading with conviction across cultures, and the five reflection questions Scott created after a near-death experience: What’s the lesson? What’s the gift? What did I do to create this? How would I modify it next time? How will this serve me for the rest of my life? Those questions anchor a career—and a life—focused on honor, respect, and dignity. We close by looking ahead at how to become more human than AI, why complex decisions will always need real connection, and what happens when an offer perfectly aligns with needs.

If you’re ready to sell by serving—and build trust that lasts—hit play, share this with a friend who sells face-to-face, and leave a review with your biggest takeaway. Your next conversation can change someone’s life.

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SEND US A TEXT. Drop Mista Yu a text at: (904) 867-4466 or (https://www.buzzsprout.com/twilio/text_messages/2378778/open_sms). Leave your first name and the city you're reaching out to us from. We'll respond to your message on the next Fan Mail episode and give you the biggest shoutout. Every message you send to me matters. WANT A SHOUT-OUT ON THE PODCAST?

Ever been told you’re not cut out for something? Dusty Holcomb was—then he walked back four years later and slid a magna cum laude diploma across the same desk. That fire shaped how he leads today: service over ego, clarity over control, and relentless learning as the engine of growth.

We sit down with Dusty—Founder and Coach at Arcqus Group and podcast host of Leadership Unlocked—to unpack the difference between managing outputs and leading people. He shares the five questions every team must answer without the boss in the room: why we’re here beyond money, where we’re going, how we’ll get there, how I fit in, and what’s in it for me. If your team can’t answer those, you’re flying through fog. Dusty explains how leaders remove ambiguity, align values, and invite discretionary effort by translating strategy into human terms.

The conversation ranges from homeschool roots and a library-card education to executive roles and building the Vision to Victory Accelerator, a 12‑leader cohort where iron sharpens iron. We dig into self-leadership habits—daily meditation to create a response gap, gratitude journaling to focus attention, and intentional planning to direct intensity. Dusty is candid about the edges of being intentional, intense, and relentless, and how family tempers those traits. He also names the hardest scenario to be led: when ego outruns mission.

You’ll hear why “be interested, not interesting” is the simplest way to unlock influence, how values like curiosity, ownership, faith, growth, service, and humility anchor hiring, and why Viktor Frankl’s Man’s Search for Meaning is an annual read. Dusty’s BHAG is bold—impact 100 million leaders—and he’s building it through a podcast that curates real stories and a company that equips purpose-driven teams.

Want to pinpoint where your leadership is stuck? Take the free Leadership Gap Assessment and get a 45‑minute consult at leadershipgapassessment.com. If this conversation sparked

Coffee lovers and health-conscious listeners, we have new sponsors. They're offering you their best discounts! Links are below. Start saving now!

Quantum Squares: https://quantumsquares.com/discount/TCMMY

Strong Coffee: https://strongcoffeecompany.com/discount/TCMMY

ZivoLife: https://zivo.life/discount/TCMMY

I know you can probably find a good cup of Joe anywhere these days but can you find a good cup of Joe that is actually healthy for you! Strong Coffee is YOUR answer! Use the promo code below and tell me if it doesn't change the game for you! Healthy for your skin and your mind and it tastes great!

Strong Coffee: https://strongcoffeecompany.com/discount/TCMMY

Coffee lovers and health-conscious listeners, we have new sponsors. They're offering you their best discounts! Links are below. Start saving now!

Quantum Squares: https://quantumsquares.com/discount/TCMMY

Strong Coffee: https://strongcoffeecompany.com/discount/TCMMY

ZivoLife: https://zivo.life/discount/TCMMY

Support the show

SEND US A TEXT. Drop Mista Yu a text at: (904) 867-4466 or (https://www.buzzsprout.com/twilio/text_messages/2378778/open_sms). Leave your first name and the city you're reaching out to us from. We'll respond to your message on the next Fan Mail episode and give you the biggest shoutout. Every message you send to me matters. WANT A SHOUT-OUT ON THE PODCAST?

A knock on a stranger's van window changed everything. When Jeff Fisher followed a spiritual prompting to reach out to a homeless man named Daryl, he had no idea that simple act would spark a movement dedicated to transforming how we approach homelessness in America.

Fisher shares the remarkable journey that led him from successful business owner to founder of Ride the Wave Foundation, a rapidly growing organization creating innovative solutions for those experiencing homelessness. His philosophy cuts through conventional approaches with a simple but profound concept: "The path is to the person." Rather than focusing first on material resources, Fisher advocates building authentic human connections as the essential foundation for lasting change.

The conversation reveals how anyone can make a difference through what Fisher calls "the art of asking questions" - simple techniques for radiating positivity, managing nervousness, and truly listening to others. His Wavemaker Mentorship Program offers a revolutionary alternative to traditional case management by creating one-on-one friendships focused on empowerment rather than dependency.

What makes Fisher's perspective especially powerful is his comprehensive vision. From addressing immediate transportation challenges through a free ride service to building an all-inclusive "university-style" environment for comprehensive support, the Ride the Wave Foundation is tackling homelessness from multiple angles. His book "Wavemaker" not only tells Daryl's inspiring story but provides practical principles for business leaders and individuals who want to create positive change in their communities.

Fisher's journey reminds us that meaningful impact often begins with the courage to step outside our comfort zones. As he puts it, "nerves are normal" - but pushing through them can transform not only the lives of those we help but our own lives as well. Visit RideTheWave.org to learn more about getti

Coffee lovers and health-conscious listeners, we have new sponsors. They're offering you their best discounts! Links are below. Start saving now!

Quantum Squares: https://quantumsquares.com/discount/TCMMY

Strong Coffee: https://strongcoffeecompany.com/discount/TCMMY

ZivoLife: https://zivo.life/discount/TCMMY

I know you can probably find a good cup of Joe anywhere these days but can you find a good cup of Joe that is actually healthy for you! Strong Coffee is YOUR answer! Use the promo code below and tell me if it doesn't change the game for you! Healthy for your skin and your mind and it tastes great!

Strong Coffee: https://strongcoffeecompany.com/discount/TCMMY

Coffee lovers and health-conscious listeners, we have new sponsors. They're offering you their best discounts! Links are below. Start saving now!

Quantum Squares: https://quantumsquares.com/discount/TCMMY

Strong Coffee: https://strongcoffeecompany.com/discount/TCMMY

ZivoLife: https://zivo.life/discount/TCMMY

Support the show