One Utah Family’s Sweet Success | Building Andersen’s Crazy Candy with The Andersens cover art

One Utah Family’s Sweet Success | Building Andersen’s Crazy Candy with The Andersens

One Utah Family’s Sweet Success | Building Andersen’s Crazy Candy with The Andersens

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About this listen

 In this week’s episode, Jason and Cheri sit down with Jared and Heather Andersen, founders of Andersen’s Crazy Candy. What started with the simple decision to buy a freeze dryer unexpectedly turned into one of Utah’s fastest-growing confectionery brands. A fun hobby to share with friends and family quickly grew into a candy business that is now recognized nationwide. Their story shares the grit, innovation, and sacrifice that come with building a family business, especially in a category that literally did not exist.

Jared and Heather share every detail of their story, the good and the bad, highlighting the cost and reward that come with running your own company. Through it all, they learned to rely on one another and remember the purpose behind what they are building. This is more than just a candy story; they are building something meaningful to share for generations to come.

What You’ll Learn:
  • What it takes to create a brand new product category
  • The power of distribution partnerships in scaling
  • How to pivot when facing setbacks
  • How to balance a fast-growing business with family life
  • Having courage in high-stakes business decisions
  • Avoiding fear-based decisions when scaling
  • How coaching and mentorship can accelerate your growth
  • How Utah’s business ecosystem supports fast-growing companies

Connect with The Andersens:
  • Andersen’s Crazy Candy on Instagram: https://www.instagram.com/crazycandyfun/

  • Andersen’s Crazy Candy Website: https://crazycandy.com/

  • Jared Andersen on LinkedIn: https://www.linkedin.com/in/jared-andersen-b18691324/

  • Heather Andersen on LinkedIn: https://www.linkedin.com/in/heather-andersen-750689324/



Want to Connect?
Cheri@MWCN.org
zachary.reed@pwc.com
Meet the dedicated members of our podcast committee who curate content, organize interviews, and ensure the success of The MountainWest Capital Network Podcast “Welcome to the Winners’ Circle.”

Cheri Waldron, MWCN Executive Director
Jason Roberts, MWCN President and Managing Director, Protiviti
Kevin Jessop, MWCN Podcast Vice-Chair and Chief Marketing Officer, IMA
Garit Lawson, MWCN Podcast Chair, Managing Director, Forbes Partners
Zachary Reed, MWCN Podcast Producer, Senior Associate, PwC LLP
Katie Brown, MWCN Business Operations Specialist
The LaunchPod Media Team
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