Using everything we learned from interviewing 250+ artists and industry pros, we graded 12 of the most common music marketing strategies.

The goal of this episode is to help indie artists who feel like they are drowning in "marketing advice" make decisions on where to spend their time, money and energy in 2026.

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0:00 Intro
1:18 #12 Playlisting campaigns
4:11 #11 Signing with a label
8:01 #10 PR / press runs
11:59 #9 Radio + DJs (FM / clubs / regional)
15:17 #8 Spotify in-app promo tools (Marquee / Showcase / Discovery Mode)
18:55 #7 Influencer marketing / creator seeding (UGC)
24:31 #6 Paid ads (Meta / TikTok / YouTube)
30:09 #5 Clip flooding / account network strategy
35:03 #4 Audience swapping (collabs / features / remixes)
41:10 #3 Relationship marketing (DMs + IRL)
45:05 #2 Organic short-form content
48:02 #1 Search-driven long-form (YouTube / podcasting)

For indie artists struggling with how often to release music, how to promote songs on social media, and how to stop getting stuck in perfection paralysis… this episode is for you.

Pertinence breaks down the Hyper-Drop Strategy—a repeatable system for releasing music and posting short-form content consistently so you can build real momentum as an independent musician.

You’ll learn:
🔂 A realistic release schedule (why bi-weekly drops can be the sweet spot)
🔂 How to plan a rollout strategy that feels cohesive (not random singles)
🔂 How to build a short-form content system that’s sustainable
🔂 How to use Spotify for Artists data to spot songs still growing
🔂 Why you should post your old music
🔂 Mindset shifts to help you be more consistent

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0:00 Intro
2:47 Meet Pertinence: 2026 goals
4:45 2026 Release Rollout Strategy
5:29 How to Stay Consistent & Why It Matters
7:40 How Often Should an Indie Artist Release Music
9:07 EP vs Album on Spotify: how releases get classified on DSPs
10:58 Branding for musicians: cohesive cover art + worldbuilding
15:38 Music marketing ideas: live experiences to promote releases on a budget
17:58 Songwriting tips for artists
28:58 Avoiding burnout: balancing content creation, releases, and touring
33:02 Short-form content strategy: batching videos for TikTok & Instagram Reels
35:38 Building a team with no money
52:30 How to get more Spotify streams on old songs
58:17 Rapid Fire Rampage w/ Pertinence

Curtiss King (aka Captain DIY) is back for round two. This episode is the Direct-to-Consumer (DTC) 101 playbook for indie artists—especially the ones who feel weird or insecure about selling their music.

Curtiss breaks down how 100 diehard fans can change your life and the exact tools & systems he uses to run a successful DTC business. For Patreon members, we go all the way in on AI and where it’s headed from a DIY artist’s perspective.

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0:00 Intro: Curtiss King x One More Time Podcast
2:28 Why Direct-to-Consumer Matters for Musicians
3:50 What Is Direct-to-Consumer (DTC) for Indie Artists?
5:26 Why Spotify Isn’t Your Business Partner
7:01 Why Artists Avoid Selling
8:53 You’re Not Evil for Charging Money (Mindset Shift)
11:37 Music Is “Medicine” (Value, VIP Offers, Superfans)
13:01 Disposable Music vs Real Art (Why Quality Wins)
15:13 Streaming vs DTC Strategy (Independence + Ownership)
17:54 “Strip It” Strategy: Use Streaming as Promo, Drive to Your Site
21:10 LaRussell’s DTC Proof: $1,000 Backyard Show
23:46 Why Fans Still Pay for Music (Emotional Connection + Storytelling)
25:23 100 Diehards Explained (Chipotle Analogy)
29:38 Reframe Mindset on Content and Branding
31:47 Why You Should Start DTC NOW
47:10 Best DTC Tools to get Started
53:00 AI & Music: Using AI as a Tool (Patreon Bonus Tease)
59:25 Rapid Fire Rampage w/ Curtiss King