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Once Upon a Business

Once Upon a Business

By: Mirasee FM
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Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we all are exposed to regardless of our culture. In each episode of Once Upon a Business, Lisa reads a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.©Mirasee Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The Story Is All There Is (Lisa Bloom)
    Jun 12 2025

    In this final episode of the show, Lisa Bloom celebrates three and a half years of storytelling, exploring the deeper meaning and impact of stories from around the world. Lisa shares gratitude, reflects on lessons learned, and invites listeners to continue the storytelling journey beyond the show.

    Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.

    In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.

    “The stories live on. Take them with you wherever you travel.” Lisa Bloom

    Host Bio:

    Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker, and coach. She built a global business called Story Coach through helping corporate executives, entrepreneurs, and coaches develop speaking mastery, leadership capability, and marketing impact. Lisa is the author of two books — Seven Stories That Sell and The Story Advantage.

    Lisa was also the Director of Mirasee’s ACES Business Acceleration Program, in which she helped entrepreneurs achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.

    Resources or websites mentioned in this episode:

    Mirasee
    The Story Coach
    Lisa Bloom’s books: The Story Advantage and Seven Stories That Sell

    Credits:

    Host: Lisa Bloom
    Producer: Michi Lantz
    Editor: Michi Lantz
    Executive Producer: Danny Iny
    Audio Editor: Marvin del Rosario
    Music Soundscape: Chad Michael Snavely

    To catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

    If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.

    Music credits:

    Track Title: Places in Dreams
    Artist Name: Alsever Lake
    Writer Name: Adrian Dominic Walther
    Publisher Name: A SOUNDSTRIPE PRODUCTION

    Track Title: Emeralds
    Artist Name: Hale
    Writer Name: Cory Hale Williams
    Publisher Name: A SOUNDSTRIPE PRODUCTION

    Track Title: Discovering Magic
    Artist Name: Ian Aisling
    License code: PA91ZYKEAVA4JH7O
    Publisher Name: Uppbeat

    Track Title: Aurora
    Artist Name: Roo Walker
    Publisher Name: Uppbeat

    Special effects credits:

    24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

    All other sound effects are licensed under Soundstripe.

    Episode transcript: The Story Is All There Is (Lisa Bloom) coming soon.

    Show More Show Less
    8 mins
  • The Travelers and The Sea
    May 29 2025

    Lisa tells the tale of two travelers who see something mysterious on the ocean, revealing the risks of mistaking hope for reality. Through this fable, she explores how entrepreneurs can balance ambition with clear-eyed action, and why seeing opportunities honestly makes for lasting business success.

    Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.

    In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.

    “We get swept up in what could be and miss the warning signs of what actually is.” Lisa Bloom


    Host Bio:

    Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker, and coach. She built a global business called Story Coach through helping corporate executives, entrepreneurs, and coaches develop speaking mastery, leadership capability, and marketing impact. Lisa is the author of two books — Seven Stories That Sell and The Story Advantage.

    Lisa was also the Director of Mirasee’s ACES Business Acceleration Program, in which she helped entrepreneurs achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.

    Resources or websites mentioned in this episode:

    Mirasee
    The Story Coach
    Lisa Bloom’s books: The Story Advantage and Seven Stories That Sell

    Credits:

    Host: Lisa Bloom
    Producer and Editor: Michi Lantz
    Executive Producer: Danny Iny
    Audio Editor: Marvin del Rosario
    Music Soundscape: Chad Michael Snavely

    To catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

    If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.

    Music credits:

    Track Title: Places in Dreams
    Artist Name: Alsever Lake
    Writer Name: Adrian Dominic Walther
    Publisher Name: A SOUNDSTRIPE PRODUCTION

    Track Title: Emeralds
    Artist Name: Hale
    Writer Name: Cory Hale Williams
    Publisher Name: A SOUNDSTRIPE PRODUCTION

    Track Title: Broken
    Artist Name: David Bullard
    License code: IOGD2G0XZT8VTQK0
    Publisher Name: Uppbeat

    Special effects credits:
    24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

    All other sound effects are licensed under Soundstripe.

    Episode transcript: The Travelers and The Sea.

    Show More Show Less
    6 mins
  • The Straw, The Coal, and The Bean
    May 15 2025

    Lisa tells the story of “The Straw, the Coal, and the Bean,” uncovering powerful business lessons within this classic tale written by the Brothers Grimm. She explores teamwork, risk, resilience, and how the scars we carry can become emblems of wisdom, growth, and hope on the entrepreneurial journey.

    Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.

    In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.

    “In business, we need to balance optimism and ambition with realism.” Lisa Bloom

    Host Bio:

    Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker, and coach. She built a global business called Story Coach through helping corporate executives, entrepreneurs, and coaches develop speaking mastery, leadership capability, and marketing impact. Lisa is the author of two books — Seven Stories That Sell and The Story Advantage.

    Lisa was also the Director of Mirasee’s ACES Business Acceleration Program, in which she helped entrepreneurs achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.

    Resources or websites mentioned in this episode:

    Mirasee
    The Story Coach
    Lisa Bloom’s books: The Story Advantage and Seven Stories That Sell

    Credits:

    Host: Lisa Bloom
    Producer and Editor: Michi Lantz
    Executive Producer: Danny Iny
    Audio Editor: Marvin del Rosario
    Music Soundscape: Chad Michael Snavely

    To catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

    If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.

    Music credits:

    Track Title: Places in Dreams
    Artist Name: Alsever Lake
    Writer Name: Adrian Dominic Walther
    Publisher Name: A SOUNDSTRIPE PRODUCTION

    Track Title: Emeralds
    Artist Name: Hale
    Writer Name: Cory Hale Williams
    Publisher Name: A SOUNDSTRIPE PRODUCTION

    Track Title: Never Let Go
    Artist Name: Sky Toes
    License code: KXG54WIW1BRG1SAL
    Publisher Name: Uppbeat

    Track Title: Quiet Storm
    Artist Name: Soundroll
    License code: MXHPDCPJB8ETRDXB
    Publisher Name: Uppbeat

    Special effects credits:
    24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

    All other sound effects are licensed under Soundstripe.

    Episode transcript: The Straw, The Coal, and The Bean.

    Show More Show Less
    9 mins

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