In this episode, we sit down with David Fredrickson, a top producer and leader with a story that proves you don’t need the “perfect background” to win in this business… you need standards, reps, and a real system.

David takes us back to where it all started: trade school, auto mechanics, commission-only work, entrepreneurship at 25, and the hunger that comes from growing up with a scarcity mindset and hearing “we can’t afford that.” From there, he shares the mindset shift that changed everything: stop treating sales like a job and start treating it like a craft.

We talk about what most people don’t tell you: fear on the phone, starting over later in life, and what it takes to build real conviction. David breaks down how “polished” isn’t talent; it’s 10,000 hours of training, scripts, and discipline.

You’ll also hear how David got into life insurance part-time, what he earned early on, why persistency matters more than hype, and the moment he and his team met Vivian and realized they needed a bigger system, one built around Mortgage Protection, staff support, structure, and real business operations.

This conversation is equal parts inspiration and strategy for anyone tired of inconsistency, overwhelmed by objections, or wondering if they started too late.

If you’re ready to stop dabbling and start building a real agency, this one is for you.

Persistency Changed My Life with Brandt Hudson is a motivational story that showcases how unwavering persistence — even in the face of repeated setbacks — can transform a person’s life. Through the video, Brandt reflects on difficult moments, challenges, and doubts he faced, and emphasizes that success rarely comes from luck or a single big leap. Instead, it comes from consistent effort, resilience, and the determination to keep moving forward despite obstacles. He argues that real change often happens quietly, over time: by showing up every day, learning from failures, and refusing to give up. The video encourages viewers to adopt a growth mindset — to see setbacks as learning opportunities, to stay committed to their goals, and to trust that small, persistent actions eventually lead to meaningful results. Its tone is both honest and uplifting, aiming to inspire anyone feeling stuck or discouraged to keep pressing on, believing that perseverance can ultimately open new doors and reshape one’s destiny.

In Episode 2 of ON AIRE, Alex Valencia joins us for a powerful conversation that flips the traditional sales mindset on its head. Instead of focusing on closing deals, Alex shares why the agents who lead with service—not sales—are the ones seeing their income explode. We dive into the idea that affordability isn’t about money—it’s about priorities, and how helping clients see what truly matters creates trust and long-term impact. Alex unpacks why the insurance industry is full of young, driven people thriving without the financial risk of Wall Street—and how the more people you serve, the more you earn. He also breaks down the critical difference between a sales job and a real career, highlighting the importance of retention, persistency, and client care. Plus, we go deep into his personal journey, the untold truths about advanced commissions, and how to avoid the debt trap that keeps so many agents stuck. If you’re ready to stop selling and start building something meaningful, this is an episode you don’t want to miss.