Old School vs. Futurist: Is Standard Video Dead? (The Interactive Debate)
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Old School vs. Futurist: Is Standard Video Dead? (The Interactive Debate)
-
Narrated by:
-
By:
About this listen
Is "Interactive Video" just a gimmick, or is it the only way to save your retention rates?
Standard video retention has crashed to 10%. In this episode, we debate the solution. The "Purist" argues for cinematic storytelling, while the "Futurist" argues for Branching Logic and gamification. We clash over the "IKEA Effect"—the idea that viewers only value content they help create by clicking.
The Conflict:
- Friction vs. Flow: Does making a user click hurt the experience or save it?
- The Data Gap: Comparing 30x data points from interactive vs. 1 data point from linear.
- The Future: Why passive viewing is becoming obsolete.
Stop guessing. Listen to the data fight.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.