Off the Record with UT Press cover art

Off the Record with UT Press

Off the Record with UT Press

By: New Books Network
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 Interviews with author of University of Texas Press books.New Books Network Art Literary History & Criticism World
Episodes
  • Scott Beekman, "The Last Gladiator: William Muldoon and the Making of American Sports" (U Texas Press, 2025)

    Scott Beekman, "The Last Gladiator: William Muldoon and the Making of American Sports" (U Texas Press, 2025)
    Sep 27 2025
    William Muldoon was an infamous athlete whose prowess, savvy, and chicanery across his six-decade career led him to wealth, cultural importance, and political power. Muldoon, the child of poor Irish immigrants, began wrestling in the 1870s and quickly became one of the most famous athletes of the post–Civil War era. He started acting and modeling as his popularity grew, making him one of the first sports stars to achieve crossover success. After a triumphant stint rehabilitating fallen boxing heavyweight champion John L. Sullivan in 1889, he retired from the ring and began a new career as a fitness impresario, founding an elite gymnasium and remaking himself as a health authority in the press. He became trainer to the rich, famous, and politically powerful, which led to his appointment as chair of the New York State Athletic Commission in the 1920s. From this position, Muldoon exerted his influence over the rules of boxing and wrestling and weaponized his power to maintain segregation in sport. The Last Gladiator: William Muldoon and the Making of American Sports (U Texas Press, 2025) is a deep, insightful dive into Muldoon’s life and impact, demonstrating the significance of this often-controversial figure in the development of American sports, professional wrestling, and physical and popular culture. Paul Knepper covered the New York Knicks for Bleacher Report. His first book was The Knicks of the Nineties: Ewing, Oakley, Starks and the Brawlers That Almost Won It All. His next book, Moses Malone: The Life of a Basketball Prophet, will be out on November 1. You can reach Paul at paulknepper@gmail.com and follow him on Twitter @paulieknep.
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    41 mins
  • Justin Wyatt, "Creating the Viewer: Market Research and the Evolving Media Ecosystem" (U Texas Press, 2024)

    Justin Wyatt, "Creating the Viewer: Market Research and the Evolving Media Ecosystem" (U Texas Press, 2024)
    Sep 3 2025
    Creating the Viewer: Market Research and the Evolving Media Ecosystem (U Texas Press, 2024) is a study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry. The first book on the intersection between market research and media, Creating the Viewer takes a critical look at media companies’ studies of television viewers, the assumptions behind these studies, and the images of the viewer that are constructed through them. Justin Wyatt examines various types of market research, including talent testing, pilot testing, series maintenance, brand studies, and new show “ideation,” providing examples from a range of programming including news, sitcoms, reality shows, and dramas. He looks at brand studies for networks such as E!, and examines how the brands of individuals such as showrunner Ryan Murphy can be tested. Both an analytical and practical work, the book includes sample questionnaires and paths for study moderators and research analysts to follow. Drawn from over fifteen years of experience in research departments at various media companies, Creating the Viewer looks toward the future of media viewership, discussing how the concept of the viewer has changed in the age of streaming, how services such as Netflix view market research, and how viewers themselves can shift the industry through their media choices, behaviors, and activities.
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    1 hr and 7 mins
  • Philis Barragán-Goetz, "Reading, Writing, and Revolution: Escuelitas and the Emergence of a Mexican American Identity in Texas" (U Texas Press, 2020)

    Philis Barragán-Goetz, "Reading, Writing, and Revolution: Escuelitas and the Emergence of a Mexican American Identity in Texas" (U Texas Press, 2020)
    Aug 28 2025
    Debates about Ethnic Studies in K-12 and Higher Education have highlighted the importance of culturally inclusive pedagogy in schools. Despite discussions about Ethnic Studies, there is a more extended history of Mexican-origin people pushing for culturally responsive education. In Reading, Writing, and Revolution: Escuelitas and the Emergence of a Mexican American Identity in Texas (University of Texas Press, 2020), historian Philis M. Barragán-Goetz argues that through cultural negotiation, escuelitas (community schools) shaped Mexican American identity and civil rights activism in the late 19th and early 20th century. Barragán Goetz weaves in oral histories, government documents, newspapers, and archival sources to demonstrate the power in grassroots organizing for educational justice in Texas. She debunks a popular myth that Mexican Americans have not cared for education throughout history. Barragán Goetz writes that the progressive education movement in the late 19th century was not all that progressive if we examine the lived experienced of Mexican-origin people. Activists such as Idar Family, Villegas de Magnon, Maria Villarreal, Maria Renteria, and many involved in the two main Mexican American civil rights organizations of the time provided a foundation for Latina/os to be part of the fight for educational inclusion in the 20th century. Reading, Writing, and Revolution is not merely a book about educational history; it is a trailblazing study on how Mexican Americans have relied on any tools available to create a more inclusive educational system for themselves and their community. Philis M. Barragán Goetz is an Assistant Professor of History at Texas A&M University - San Antonio. She earned her Ph.D. from the University of Texas at Austin. She can be found on Twitter: @philismaria Tiffany Jasmin González, Ph.D. is the Postdoctoral Fellow in Women’s History at the Newcomb Institute of Tulane University. You can follow Tiffany on Twitter @T_J_Gonzalez
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    52 mins
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