SEO has long been the absolute best way to maintain a consistent therapy client caseload for outpatient therapists. But, for therapists in all settings really, understanding and optimizing your digital real estate is often a secret sauce for career growth.

In today's course, we want to help you:

• Recognize how important your digital real estate is to your practice.
• Optimize your presence with the right keywords.
• Understand the technical details needed for effective local SEO.
• Get the leads or contacts you actually want!

This task has gone from important to urgent with the onslaught of vertical integration happening in therapy in 2026. Platforms like GrowTherapy, Amazon, Headway, and Talkspace want to own your digital real estate and make you reliant on them. We want to teach you how to own your own professional identity-and give yourself professional flexibility whether you temporarily use a service like this or not.

Joining us is Saroosh Kahn, CTO of Allia. I met Saroosh over a shared sense of helping keep therapists independent, and I can't wait for him to help us navigate this.

See full course details here:
https://otpotential.com/ceu-podcast-courses/seo-for-therapists

See our blog post "SEO for Therapists" here:
https://otpotential.com/blog/seo-for-therapists-guide

See all OT CEU courses here:
https://otpotential.com/ceu-podcast-courses

Check our our live webinar schedule here:
https://otpotential.com/live-ot-ceu-webinars

Support the show by using the OTPOTENTIAL Medbridge Code:
https://otpotential.com/blog/promo-code-for-medbridge

Try 2 free OT Potential courses here:
https://otpotential.com/free-ot-ceus

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For years, "Occupational Therapy in Primary Care" has felt like a professional aspiration-a "gold standard" we discussed in classrooms but rarely saw in job postings. Today, that reality is shifting. Following the 2020 statutory mandates in Norway and Sweden that solidified OT as a required primary care service, the global tide is turning.

In the United States, we are moving past the era of mere "co-location" toward true interprofessional integration. Driven by the rise of Alternative Payment Models (APMs) and the 2026 Medicare updates to Advanced Primary Care Management, the door is finally opening for OTs to lead in chronic disease management, mental health, and aging-in-place.

On today's episode, we sit down with Dr. Ashley Halle, a leading voice in this movement and co-author of the foundational AJOT research on the topic, to discuss how clinicians can finally step out of the "hypothetical" and onto the primary care team.

See full course details here:
https://otpotential.com/ceu-podcast-courses/ot-in-primary-care

See all OT CEU courses here:
https://otpotential.com/ceu-podcast-courses

Check our our live webinar schedule here:
https://otpotential.com/live-ot-ceu-webinars

Support the show by using the OTPOTENTIAL Medbridge Code:
https://otpotential.com/blog/promo-code-for-medbridge

Try 2 free OT Potential courses here:
https://otpotential.com/free-ot-ceus

Support the show

Thumb osteoarthritis is a common condition in older adults. By age 50, the prevalence is about 8% in men and 25% in women-and it increases with age, with meta-analysis data suggesting that by age 80, approximately 39% of women have radiographic signs of thumb base OA.

Conservative treatment is widely acknowledged as first-line care for thumb CMC OA, including occupational and physical therapy, particularly to help initiate splinting and exercise programs.

With conservative treatment roughly 4 out of 5 cases can be managed successfully without surgery.

Given the relatively high prevalence and importance of conservative intervention, it is critical that even generalist OTs be aware of its presentation and the basics of assessment and treatment.

This course intends to do just that: equip the generalist therapist to watch for, assess, and treat thumb OA-and perhaps most importantly, know when to refer on. We'll be joined by hand therapist Preston Lockwood.

See full course details here:
https://otpotential.com/ceu-podcast-courses/osteoarthritis-of-the-thumb

See all OT CEU courses here:
https://otpotential.com/ceu-podcast-courses

Check our our live webinar schedule here:
https://otpotential.com/live-ot-ceu-webinars

Support the show by using the OTPOTENTIAL Medbridge Code:
https://otpotential.com/blog/promo-code-for-medbridge

Try 2 free OT Potential courses here:
https://otpotential.com/free-ot-ceus

Support the show