O perfil do cliente no físico e no digital
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O perfil do cliente no físico e no digital
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About this listen
Como será o consumidor do futuro? A multicanalidade se torna cada vez mais forte: o cliente que começa a jornada de compra no físico e termina no digital e vice-versa. Daniela Cardoso, head de Produtos e Experiência da Americanas S.A. e Rodrigo Coelho, gerente de tecnologia da Americanas S.A., retornam ao SomarCast para conversar com Nina Silva sobre esse novo perfil do consumidor. Venha ouvir!
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.